Eucerin vs SKIN1004:Which is more popular?
In September 2026, Eucerin had more branded searches than SKIN1004 among face cleanser brands in New Zealand. Eucerin had about 1,010 branded searches, while SKIN1004 had 870. Eucerin made up 1.1% of all face cleanser brand searches we track, and SKIN1004 accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, neither Eucerin nor SKIN1004 appeared in any of the five answers.
Who do people search for more?
Eucerin, about 16% more searches than SKIN1004
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top face cleanser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Eucerin nor SKIN1004 showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIN10040 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face cleanser brands
5 answers
Asked ChatGPT
“Which face cleanser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face cleanser brands in New Zealand?”
Asked ChatGPT
“What's the best face cleanser brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face cleanser”
Searched Google, AI Overview
“gentle face cleanser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Eucerin or SKIN1004 more popular in search?
This chart shows how often people search Google for Eucerin and SKIN1004 by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Eucerin, SKIN1004. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | COSRX | The Ordinary | Cetaphil | Beauty of Joseon | Neutrogena | Aveeno | Kiehl's | Bioderma | Medik8 | Garnier | Eucerin | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 17.1% | 8.3% | 12% | 9.7% | 6.5% | 9% | 5.2% | 5.4% | 2.3% | 1.9% | 2% | 1.3% | 0.84% |
| Nov 2025 | 19.7% | 16% | 7.6% | 12.7% | 8.9% | 8.1% | 7.4% | 4.6% | 7% | 2% | 1.7% | 2.1% | 0.98% | 1.3% |
| Dec 2025 | 18.8% | 18.6% | 8.4% | 11.7% | 9.5% | 7.3% | 8.1% | 4.6% | 5.2% | 1.8% | 1.5% | 2.2% | 0.96% | 1.2% |
| Jan 2026 | 18.3% | 20.5% | 8.2% | 11.7% | 9.4% | 7.9% | 8% | 4.2% | 3.4% | 2.3% | 1.8% | 1.9% | 1.1% | 1.2% |
| Feb 2026 | 17.6% | 20.4% | 10% | 11.3% | 9.2% | 7% | 8.3% | 4.5% | 3.3% | 2.3% | 1.7% | 2.2% | 1.2% | 0.97% |
| Mar 2026 | 16.6% | 20% | 10.6% | 10.9% | 8.8% | 7.5% | 8.7% | 5% | 3.7% | 2.2% | 2% | 2.1% | 1.1% | 1.1% |
| Apr 2026 | 18.8% | 20% | 10% | 11.9% | 8.5% | 7% | 7.8% | 4.4% | 2.8% | 2.4% | 2.3% | 1.9% | 1% | 1.1% |
| May 2026 | 17% | 20% | 10.5% | 11.6% | 9.4% | 7.7% | 7.9% | 4.3% | 3.8% | 1.9% | 2.1% | 1.8% | 0.94% | 1% |
| Jun 2026 | 17.6% | 21.5% | 9.8% | 10.2% | 8.6% | 7.9% | 8.5% | 4.7% | 2.6% | 2.2% | 2.1% | 2% | 1.1% | 1% |
| Jul 2026 | 16.4% | 20.8% | 8.8% | 11% | 9.4% | 7.3% | 8.3% | 5.7% | 3.1% | 2.2% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 15.7% | 20.9% | 8.6% | 10.2% | 9.3% | 7.2% | 9.4% | 5.5% | 4.2% | 2.4% | 2.3% | 2.2% | 1.1% | 1.1% |
| Sep 2026 | 19% | 18.6% | 9.9% | 9.8% | 9.4% | 8.8% | 7.4% | 5.2% | 2.9% | 2.5% | 2.3% | 2.1% | 1.1% | 0.93% |
How has the Eucerin and SKIN1004 comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: SKIN1004 took it in November 2025, Eucerin took it in February 2026, SKIN1004 took it in March 2026, Eucerin took it in June 2026, SKIN1004 took it in July 2026, Eucerin took it in August 2026.
- Across the 12 months ending September 2026, Eucerin’s share of searches among face cleanser brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 940 to 1K.
- Across the 12 months ending September 2026, SKIN1004’s share of searches among face cleanser brands in New Zealand moved from 0.84% to 0.93%, and its estimated monthly branded searches moved from 630 to 870.
How did search popularity change for New Zealand face cleanser brands in September 2026?
1 change
Estimated monthly branded searches for SKIN1004 in New Zealand rose 38.1% over 12 measured months, from 630 to 870 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Eucerin’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among face cleanser brands
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