How popular isEucerin in search?
In August 2026, there were an estimated 3.1K branded searches for Eucerin in New Zealand which is up 52% over the last 11 months. Eucerin holds 2.7% estimated Share of Search among New Zealand pharmacy skincare brands and is ranked 5th of 6 competitors for search popularity.
CeraVe37.6%La Roche-Posay27.4%
Cetaphil26.3%- Avène5%
Eucerin2.7%- QV Skincare0.91%
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Which pharmacy skincare brands compete with Eucerin?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 34.6% | 27.2% | 6.8% | 2.6% | 0.98% |
| Nov 2025 | 26.4% | 37.1% | 27.3% | 6.3% | 2.2% | 0.76% |
| Dec 2025 | 29.5% | 35.2% | 26% | 5.9% | 2.4% | 0.9% |
| Jan 2026 | 32.6% | 32.9% | 25.8% | 5.4% | 2.3% | 0.94% |
| Feb 2026 | 35.3% | 32.8% | 23.1% | 5.5% | 2.4% | 0.9% |
| Mar 2026 | 36.9% | 30.3% | 23.9% | 5.6% | 2.4% | 0.92% |
| Apr 2026 | 37.3% | 32.1% | 23% | 4.6% | 2.2% | 0.82% |
| May 2026 | 41% | 27.8% | 23.5% | 4.7% | 2.1% | 0.92% |
| Jun 2026 | 42% | 27.6% | 21.9% | 5.3% | 2.3% | 0.86% |
| Jul 2026 | 39.1% | 27.5% | 24.7% | 5.4% | 2.5% | 0.89% |
| Aug 2026 | 37.6% | 27.4% | 26.3% | 5% | 2.7% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 42.5K | -12.8% | -1.4 points | |
| 2, held 2nd | 27.4% | 31K | -9.5% | 0 points | |
| 3, held 3rd | 26.3% | 29.7K | -3.7% | +1.6 points | |
| 4, held 4th | 5% | 5.7K | -15.7% | -0.4 points | |
| 5, held 5th | 2.7% | 3.1K | -0.97% | +0.2 points | |
| 6, held 6th | 0.91% | 1K | -7.2% | 0 points |
1.
CeraVe37.6%
held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.4 points
27.4%
held 2nd · 31K estimated branded searches · -9.5% vs prior month · 0 points
3.
Cetaphil26.3%
held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +1.6 points
4.Avène
5%
held 4th · 5.7K estimated branded searches · -15.7% vs prior month · -0.4 points
5.
Eucerin2.7%
held 5th · 3.1K estimated branded searches · -0.97% vs prior month · +0.2 points
0.91%
held 6th · 1K estimated branded searches · -7.2% vs prior month · 0 points
Compare search popularity between Eucerin and its closest rivals
How has branded search demand for Eucerin changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Eucerin in New Zealand rose from 2K to 3.1K.
- Across the 11 months ending August 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand held steady, from 2.6% to 2.7%.
How did search popularity change for New Zealand pharmacy skincare brands in August 2026?
5 changes
In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.
In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.
Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.
Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.
How is Eucerin measured?
Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- aquaphor and eucerin
- eczema relief cream eucerin
- eucerin
- eucerin aquaphor lip repair
- eucerin cleanser
- eucerin cream
- eucerin cream eczema
- eucerin eczema relief cream body wash
- eucerin eye cream
- eucerin moisturiser
- eucerin near me
- eucerin nz
- eucerin online
- eucerin roughness relief cream
- eucerin sensitive skin
- eucerin urea repair
- spf eucerin
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Is Eucerin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.