Brandwave

CeraVe vs Eucerin:Which is more popular by branded search in New Zealand?

In August 2026, CeraVe had more branded searches than Eucerin among pharmacy skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to Eucerin’s 3.1K, and held a 37.6% Share of Search versus Eucerin’s 2.7%.

Share of Search among pharmacy skincare brands in New Zealand in August 2026Which is more popular in search, CeraVe or Eucerin?
CeraVe37.6%42.5K searches
vs
Eucerin2.7%3.1K searches

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Which is more popular in search, CeraVe or Eucerin?

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CeraVe and Eucerin among pharmacy skincare brands in New Zealand, by month

Share of Search by month for CeraVe, Eucerin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202527.8%34.6%27.2%6.8%2.6%0.98%
Nov 202526.4%37.1%27.3%6.3%2.2%0.76%
Dec 202529.5%35.2%26%5.9%2.4%0.9%
Jan 202632.6%32.9%25.8%5.4%2.3%0.94%
Feb 202635.3%32.8%23.1%5.5%2.4%0.9%
Mar 202636.9%30.3%23.9%5.6%2.4%0.92%
Apr 202637.3%32.1%23%4.6%2.2%0.82%
May 202641%27.8%23.5%4.7%2.1%0.92%
Jun 202642%27.6%21.9%5.3%2.3%0.86%
Jul 202639.1%27.5%24.7%5.4%2.5%0.89%
Aug 202637.6%27.4%26.3%5%2.7%0.91%
Sep 2026——————

How has the CeraVe and Eucerin comparison changed over the last 12 months?

  • CeraVe was ahead of Eucerin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.8% to 37.6%, and its estimated monthly branded searches moved from 21.6K to 42.5K.
  • Across the 11 months ending August 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 2.6% to 2.7%, and its estimated monthly branded searches moved from 2K to 3.1K.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

  1. In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.

  2. Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

27 branded search terms

  • cerave
  • cerave blemish control cleanser
  • cerave cleanser
  • cerave cream
  • cerave cream lotion
  • cerave eye repair cream
  • cerave face wash
  • cerave facial moisturizing lotion
  • cerave foaming cleanser
  • cerave foaming facial cleanser
  • cerave hydrate cleanser
  • cerave hydrating cleanser
  • cerave hydrating facial cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave moisturizing cream
  • cerave moisturizing cream dry skin
  • cerave moisturizing cream for dry skin
  • cerave near me
  • cerave nz
  • cerave online
  • cerave renewing sa cleanser
  • cerave resurfacing retinol serum
  • cerave sensitive skin
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Eucerin

17 branded search terms

  • aquaphor and eucerin
  • eczema relief cream eucerin
  • eucerin
  • eucerin aquaphor lip repair
  • eucerin cleanser
  • eucerin cream
  • eucerin cream eczema
  • eucerin eczema relief cream body wash
  • eucerin eye cream
  • eucerin moisturiser
  • eucerin near me
  • eucerin nz
  • eucerin online
  • eucerin roughness relief cream
  • eucerin sensitive skin
  • eucerin urea repair
  • spf eucerin

How the Brand Demand Index is measured

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