Brandwave

Pharmacy skincare brands in New Zealand:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among pharmacy skincare brands in New Zealand, with an estimated 42.5K branded searches and 37.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. CeraVe37.6%
  2. La Roche-Posay27.4%
  3. Cetaphil26.3%
  4. Avène5%
  5. Eucerin2.7%
  6. QV Skincare0.91%

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Share of SearchLeaderboard

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pharmacy skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202527.8%34.6%27.2%6.8%2.6%0.98%
Nov 202526.4%37.1%27.3%6.3%2.2%0.76%
Dec 202529.5%35.2%26%5.9%2.4%0.9%
Jan 202632.6%32.9%25.8%5.4%2.3%0.94%
Feb 202635.3%32.8%23.1%5.5%2.4%0.9%
Mar 202636.9%30.3%23.9%5.6%2.4%0.92%
Apr 202637.3%32.1%23%4.6%2.2%0.82%
May 202641%27.8%23.5%4.7%2.1%0.92%
Jun 202642%27.6%21.9%5.3%2.3%0.86%
Jul 202639.1%27.5%24.7%5.4%2.5%0.89%
Aug 202637.6%27.4%26.3%5%2.7%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CeraVe

    37.6%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.4 points

  2. 2.La Roche-Posay

    27.4%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · 0 points

  3. 3.Cetaphil

    26.3%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +1.6 points

  4. 4.Avène

    5%

    held 4th · 5.7K estimated branded searches · -15.7% vs prior month · -0.4 points

  5. 5.Eucerin

    2.7%

    held 5th · 3.1K estimated branded searches · -0.97% vs prior month · +0.2 points

  6. 6.QV Skincare

    0.91%

    held 6th · 1K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among pharmacy skincare brands in New Zealand?

In August 2026, CeraVe was the most searched among pharmacy skincare brands in New Zealand, with an estimated 42.5K branded searches and 37.6% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 10.2 percentage points behind at 27.4% Share of Search.

New Zealand pharmacy skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe27.8% → 37.6%42%Jun 202626.4%Nov 20252nd → 1st
La Roche-Posay34.6% → 27.4%37.1%Nov 202527.4%Aug 20261st → 2nd
Cetaphil27.2% → 26.3%27.3%Nov 202521.9%Jun 20263rd
Avène6.8% → 5%6.8%Oct 20254.6%Apr 20264th
Eucerin2.6% → 2.7%2.7%Aug 20262.1%May 20265th
QV Skincare0.98% → 0.91%0.98%Oct 20250.76%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand increased from 27.8% to 37.6%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 34.6% to 27.4%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 27.2% to 26.3%.
  • Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 6.8% to 5%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 42% in June 2026 and was lowest at 26.4% in November 2025.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 27.4% in August 2026.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 27.3% in November 2025 and was lowest at 21.9% in June 2026.
  • Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 6.8% in October 2025 and was lowest at 4.6% in April 2026.
  • Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among pharmacy skincare brands in New Zealand.
  • Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among pharmacy skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Eucerin and QV Skincare held steady: their estimated Share of Search among pharmacy skincare brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

  1. In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.

  2. In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.

  3. Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.

  5. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.

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