Brandwave

How popular isCetaphil?

In September 2026, people searched for Cetaphil by name about 13,800 times in New Zealand, a 29.3% increase from the previous year. These searches made up 22.7% of all New Zealand pharmacy skincare brand searches, placing Cetaphil third out of six brands. When we asked both ChatGPT and Google AI Overviews about pharmacy skincare brands, Cetaphil appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Cetaphil is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. CeraVeShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La Roche-PosayShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AvèneShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EucerinShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pharmacy skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Avène4th
  5. Eucerin5th
  6. QV Skincare5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pharmacy skincare brands compete with Cetaphil?

Cetaphil against pharmacy skincare brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202532.9%31.3%22.8%9.1%2.4%1.4%
Nov 202531.8%34%22.6%8.5%2%1.1%
Dec 202535.1%31.5%22%7.9%2.1%1.3%
Jan 202638.3%30.1%20.9%7.3%2%1.4%
Feb 202638.9%29.3%20.4%7.6%2.3%1.4%
Mar 202639.8%28.5%20.2%7.9%2.2%1.4%
Apr 202640%31%18.9%6.7%2.1%1.3%
May 202641.4%27.1%20.6%7.1%2.2%1.5%
Jun 202643.5%26.5%18.9%7.5%2.2%1.5%
Jul 202642.5%25.2%20.4%8.1%2.1%1.6%
Aug 202641.3%26.1%21.4%7.4%2.2%1.5%
Sep 202635.9%30.8%22.7%6.9%2.1%1.6%

  1. 1.CeraVe

    35.9%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.8%

    Held 2nd. 18.8K estimated branded searches, +18.1% vs prior month. Share +4.7 points.

  3. 3.Cetaphil

    22.7%

    Held 3rd. 13.8K estimated branded searches, +6.3% vs prior month. Share +1.3 points.

  4. 4.Avène

    6.9%

    Held 4th. 4.2K estimated branded searches, -6.4% vs prior month. Share -0.5 points.

  5. 5.Eucerin

    2.1%

    Held 5th. 1.3K estimated branded searches, -5.9% vs prior month. Share -0.1 points.

  6. 6.QV Skincare

    1.6%

    Held 6th. 980 estimated branded searches, +4.3% vs prior month. Share +0.1 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

24 comparisons

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 10.7K to 13.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among pharmacy skincare brands in New Zealand peaked at 22.8% in October 2025 and was lowest at 18.9% in June 2026.

How did search popularity change for New Zealand pharmacy skincare brands in September 2026?

5 changes

  1. In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.

  2. In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.

  3. In September 2026, CeraVe lost share of searches among pharmacy skincare brands in New Zealand, from 41.3% to 35.9%.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 46.3% over 12 measured months, from 670 to 980 in September 2026.

  5. Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are Cetaphil’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil oily cleanser
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 228.4%Show ranking
Face cleanser brands5th of 149.4%Show ranking
Moisturizer brands3rd of 821.3%Show ranking
Pharmacy skincare brands3rd of 622.7%Shown above
Sensitive skin brands3rd of 621.1%Show ranking
Face moisturizer brands2nd of 431.9%Show ranking
Tinted sunscreen brands2nd of 733.6%Show ranking
Eye makeup remover brands2nd of 521.7%Show ranking
Night cream brands2nd of 538.8%Show ranking
Baby skincare brands2nd of 930%Show ranking
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