Brandwave

How popular isCetaphil?

In September 2026, people searched for Cetaphil by name about 13,800 times in New Zealand, a 29.3% increase from the previous year. These searches made up 21.1% of all New Zealand sensitive skin brand searches, placing Cetaphil third out of six brands. When we asked both ChatGPT and Google AI Overviews about sensitive skin brands, Cetaphil appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Cetaphil is the third most searched of 6 competitors and the most recommended in AI answers.

  1. CeraVeShare of searches 36.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. AveenoShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. DermalogicaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sensitive skin brands compete with Cetaphil?

Cetaphil against sensitive skin brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Aveeno, Dermalogica. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

  1. 1.CeraVe

    36.5%

    Held 1st. 21.5K estimated branded searches, -13.3% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.2%

    Held 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +5 points.

  3. 3.Cetaphil

    21.1%

    Held 3rd. 12.4K estimated branded searches, +5.6% vs prior month. Share +1.2 points.

  4. 4.Aveeno

    8.2%

    Held 4th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.7 points.

  5. 5.Dermalogica

    3.9%

    Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share 0 points.

  6. 6.QV Skincare

    0.08%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

24 comparisons

How has branded search demand for Cetaphil changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil in New Zealand rose from 10.7K to 13.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand peaked at 21.1% in September 2026 and was lowest at 17.4% in June 2026.

How did search popularity change for New Zealand sensitive skin brands in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.

  2. In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.

  3. In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.

  4. In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.

How are Cetaphil’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil hydrating cream
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil oily cleanser
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 228.4%Show ranking
Face cleanser brands5th of 149.4%Show ranking
Moisturizer brands3rd of 821.3%Show ranking
Pharmacy skincare brands3rd of 622.7%Show ranking
Sensitive skin brands3rd of 621.1%Shown above
Face moisturizer brands2nd of 431.9%Show ranking
Tinted sunscreen brands2nd of 733.6%Show ranking
Eye makeup remover brands2nd of 521.7%Show ranking
Night cream brands2nd of 538.8%Show ranking
Baby skincare brands2nd of 930%Show ranking
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