Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 30.2% of all New Zealand sensitive skin brand searches, placing La Roche-Posay second out of six brands. When we asked both ChatGPT and Google AI Overviews about sensitive skin brands, La Roche-Posay appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

La Roche-Posay is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. CeraVeShare of searches 36.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. AveenoShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. DermalogicaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. La Roche-Posay is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sensitive skin brands compete with La Roche-Posay?

La Roche-Posay against sensitive skin brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Aveeno, Dermalogica. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

  1. 1.CeraVe

    36.5%

    Held 1st. 21.5K estimated branded searches, -13.3% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.2%

    Held 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +5 points.

  3. 3.Cetaphil

    21.1%

    Held 3rd. 12.4K estimated branded searches, +5.6% vs prior month. Share +1.2 points.

  4. 4.Aveeno

    8.2%

    Held 4th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.7 points.

  5. 5.Dermalogica

    3.9%

    Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share 0 points.

  6. 6.QV Skincare

    0.08%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand decreased from 31.3% to 30.2%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand peaked at 33.8% in November 2025 and was lowest at 24.9% in July 2026.

How did search popularity change for New Zealand sensitive skin brands in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.

  2. In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.

  3. In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.

  4. In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Show ranking
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Show ranking
Pharmacy skincare brands2nd of 630.8%Show ranking
Sensitive skin brands2nd of 630.2%Shown above
Face moisturizer brands4th of 43.3%Show ranking
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Show ranking
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