Brandwave

Dermalogica vs La Roche-Posay:Which is more popular?

In September 2026, La Roche-Posay had more branded searches than Dermalogica among sensitive skin brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Dermalogica had 2,310. La Roche-Posay made up 30.2% of all sensitive skin brand searches we track, and Dermalogica accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, La Roche-Posay appeared in all five answers and Dermalogica in none.

Among sensitive skin brands in New Zealand in September 2026

Who do people search for more?

La Roche-Posay, about 8 searches for every 1 for Dermalogica

La Roche-Posay 17.8K searchesDermalogica 2.3K searches

Who does AI mention more?

La Roche-Posay, mentioned in every answer we collected

La Roche-Posay in 5 of 5Dermalogica in 0 of 5

Who does AI recommend more?

La Roche-Posay, the only one of the two named

La Roche-Posay first in 3Dermalogica never named

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Dermalogica did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Dermalogica or La Roche-Posay more popular in search?

This chart shows how often people search Google for Dermalogica and La Roche-Posay by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.

Dermalogica and La Roche-Posay among sensitive skin brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Dermalogica. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

How has the Dermalogica and La Roche-Posay comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sensitive skin brands in September 2026?

1 change
  1. In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dermalogica’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dermalogica

6 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica serum
  • dermalogica skincare
  • dermalogica spf

La Roche-Posay

10 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturizer
  • la roche posay serum
  • la roche posay skincare
  • la roche posay toleriane

How the Brand Demand Index is measured

Other head-to-heads among sensitive skin brands

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