CeraVe vs Cetaphil:Which is more popular?
In September 2026, CeraVe had more branded searches than Cetaphil among sensitive skin brands in New Zealand. CeraVe had about 21,500 branded searches, while Cetaphil had 12,500. CeraVe made up 36.5% of all sensitive skin brand searches we track, and Cetaphil accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, CeraVe and Cetaphil each appeared in three of the five answers. Cetaphil was mentioned before CeraVe in every answer.
Who do people search for more?
CeraVe, about 73% more searches than Cetaphil
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Cetaphil, named ahead of CeraVe in every answer
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Top sensitive skin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before CeraVe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cetaphil1st
La Roche-Posay2nd- CeraVe3rd
QV Skincare4th
Aveeno5th
Dermalogica–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sensitive skin brands
5 answers
Asked ChatGPT
“Which sensitive skin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sensitive skin brands in New Zealand?”
Asked ChatGPT
“What's the best sensitive skin brand in New Zealand for irritated skin?”
Searched Google, AI Overview
“skincare for sensitive skin”
Searched Google, AI Overview
“best sensitive skin products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is CeraVe or Cetaphil more popular in search?
This chart shows how often people search Google for CeraVe and Cetaphil by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Aveeno | Dermalogica | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 31.3% | 20.7% | 8.7% | 5.4% | 0.11% |
| Nov 2025 | 32.1% | 33.8% | 19.2% | 7.9% | 6.9% | 0.1% |
| Dec 2025 | 36% | 31.3% | 20% | 7.7% | 5% | 0.11% |
| Jan 2026 | 39.3% | 30% | 19.4% | 6.9% | 4.1% | 0.19% |
| Feb 2026 | 39.7% | 28.6% | 18.9% | 7.3% | 5.4% | 0.22% |
| Mar 2026 | 40.3% | 27.4% | 18.8% | 8.2% | 5.1% | 0.2% |
| Apr 2026 | 40.4% | 30.2% | 17.6% | 7.2% | 4.5% | 0.14% |
| May 2026 | 42.5% | 26.8% | 19.3% | 6.8% | 4.3% | 0.21% |
| Jun 2026 | 45.3% | 26.5% | 17.4% | 7% | 3.6% | 0.13% |
| Jul 2026 | 43.8% | 24.9% | 19.2% | 8.6% | 3.4% | 0.12% |
| Aug 2026 | 42% | 25.2% | 19.9% | 8.9% | 3.9% | 0.08% |
| Sep 2026 | 36.5% | 30.2% | 21.1% | 8.2% | 3.9% | 0.08% |
How has the CeraVe and Cetaphil comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand moved from 33.8% to 36.5%, and its estimated monthly branded searches moved from 15K to 21.5K.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 9.2K to 12.4K.
How did search popularity change for New Zealand sensitive skin brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.
In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
11 branded search terms
- cerave
- cerave cleanser
- cerave cream
- cerave cream lotion
- cerave face wash
- cerave foaming cleanser
- cerave hydrate cleanser
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
Cetaphil
9 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil wash
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