CeraVe vs La Roche-Posay:Which is more popular?
In September 2026, CeraVe had more branded searches than La Roche-Posay among sensitive skin brands in New Zealand. CeraVe had about 21,500 branded searches, while La Roche-Posay had 17,800. CeraVe made up 36.5% of all sensitive skin brand searches we track, and La Roche-Posay accounted for 30.2%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, La Roche-Posay appeared in all five answers and CeraVe in three. CeraVe was mentioned before La Roche-Posay in two out of three answers.
Who do people search for more?
CeraVe, about 21% more searches than La Roche-Posay
Who does AI mention more?
La Roche-Posay, mentioned in every answer we collected
Who does AI recommend more?
CeraVe, named ahead of La Roche-Posay in 2 of 3 answers
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Top sensitive skin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. CeraVe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cetaphil1st- La Roche-Posay2nd
- CeraVe3rd
QV Skincare4th
Aveeno5th
Dermalogica–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sensitive skin brands
5 answers
Asked ChatGPT
“Which sensitive skin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sensitive skin brands in New Zealand?”
Asked ChatGPT
“What's the best sensitive skin brand in New Zealand for irritated skin?”
Searched Google, AI Overview
“skincare for sensitive skin”
Searched Google, AI Overview
“best sensitive skin products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is CeraVe or La Roche-Posay more popular in search?
This chart shows how often people search Google for CeraVe and La Roche-Posay by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Aveeno | Dermalogica | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 31.3% | 20.7% | 8.7% | 5.4% | 0.11% |
| Nov 2025 | 32.1% | 33.8% | 19.2% | 7.9% | 6.9% | 0.1% |
| Dec 2025 | 36% | 31.3% | 20% | 7.7% | 5% | 0.11% |
| Jan 2026 | 39.3% | 30% | 19.4% | 6.9% | 4.1% | 0.19% |
| Feb 2026 | 39.7% | 28.6% | 18.9% | 7.3% | 5.4% | 0.22% |
| Mar 2026 | 40.3% | 27.4% | 18.8% | 8.2% | 5.1% | 0.2% |
| Apr 2026 | 40.4% | 30.2% | 17.6% | 7.2% | 4.5% | 0.14% |
| May 2026 | 42.5% | 26.8% | 19.3% | 6.8% | 4.3% | 0.21% |
| Jun 2026 | 45.3% | 26.5% | 17.4% | 7% | 3.6% | 0.13% |
| Jul 2026 | 43.8% | 24.9% | 19.2% | 8.6% | 3.4% | 0.12% |
| Aug 2026 | 42% | 25.2% | 19.9% | 8.9% | 3.9% | 0.08% |
| Sep 2026 | 36.5% | 30.2% | 21.1% | 8.2% | 3.9% | 0.08% |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: La Roche-Posay took it in November 2025, CeraVe took it in December 2025.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sensitive skin brands in New Zealand moved from 33.8% to 36.5%, and its estimated monthly branded searches moved from 15K to 21.5K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sensitive skin brands in New Zealand moved from 31.3% to 30.2%, and its estimated monthly branded searches moved from 13.9K to 17.8K.
How did search popularity change for New Zealand sensitive skin brands in September 2026?
2 changes
In September 2026, La Roche-Posay gained share of searches among sensitive skin brands in New Zealand, from 25.2% to 30.2%.
In September 2026, CeraVe lost share of searches among sensitive skin brands in New Zealand, from 42% to 36.5%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
11 branded search terms
- cerave
- cerave cleanser
- cerave cream
- cerave cream lotion
- cerave face wash
- cerave foaming cleanser
- cerave hydrate cleanser
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
La Roche-Posay
10 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay cleanser
- la roche posay effaclar
- la roche posay facewash
- la roche posay moisturizer
- la roche posay serum
- la roche posay skincare
- la roche posay toleriane
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