Cetaphil vs Dermalogica:Which is more popular?
In September 2026, Cetaphil had more branded searches than Dermalogica among sensitive skin brands in New Zealand. Cetaphil had about 12,500 branded searches, while Dermalogica had 2,310. Cetaphil made up 21.1% of all sensitive skin brand searches we track, and Dermalogica accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, Cetaphil appeared in three of the five answers and Dermalogica in none.
Who do people search for more?
Cetaphil, about 5 searches for every 1 for Dermalogica
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, Dermalogica in 0
Who does AI recommend more?
Cetaphil, the only one of the two named
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Top sensitive skin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dermalogica did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cetaphil1st
La Roche-Posay2nd
CeraVe3rd
QV Skincare4th
Aveeno5th
Dermalogica–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sensitive skin brands
5 answers
Asked ChatGPT
“Which sensitive skin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sensitive skin brands in New Zealand?”
Asked ChatGPT
“What's the best sensitive skin brand in New Zealand for irritated skin?”
Searched Google, AI Overview
“skincare for sensitive skin”
Searched Google, AI Overview
“best sensitive skin products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cetaphil or Dermalogica more popular in search?
This chart shows how often people search Google for Cetaphil and Dermalogica by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Dermalogica. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Aveeno | Dermalogica | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 31.3% | 20.7% | 8.7% | 5.4% | 0.11% |
| Nov 2025 | 32.1% | 33.8% | 19.2% | 7.9% | 6.9% | 0.1% |
| Dec 2025 | 36% | 31.3% | 20% | 7.7% | 5% | 0.11% |
| Jan 2026 | 39.3% | 30% | 19.4% | 6.9% | 4.1% | 0.19% |
| Feb 2026 | 39.7% | 28.6% | 18.9% | 7.3% | 5.4% | 0.22% |
| Mar 2026 | 40.3% | 27.4% | 18.8% | 8.2% | 5.1% | 0.2% |
| Apr 2026 | 40.4% | 30.2% | 17.6% | 7.2% | 4.5% | 0.14% |
| May 2026 | 42.5% | 26.8% | 19.3% | 6.8% | 4.3% | 0.21% |
| Jun 2026 | 45.3% | 26.5% | 17.4% | 7% | 3.6% | 0.13% |
| Jul 2026 | 43.8% | 24.9% | 19.2% | 8.6% | 3.4% | 0.12% |
| Aug 2026 | 42% | 25.2% | 19.9% | 8.9% | 3.9% | 0.08% |
| Sep 2026 | 36.5% | 30.2% | 21.1% | 8.2% | 3.9% | 0.08% |
How has the Cetaphil and Dermalogica comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 9.2K to 12.4K.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among sensitive skin brands in New Zealand moved from 5.4% to 3.9%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
How did search popularity change for New Zealand sensitive skin brands in September 2026?
1 change
In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
9 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil wash
Dermalogica
6 branded search terms
- dermalogica
- dermalogica cleanser
- dermalogica moisturiser
- dermalogica serum
- dermalogica skincare
- dermalogica spf
Other head-to-heads among sensitive skin brands
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