Brandwave

Aveeno vs Cetaphil:Which is more popular?

In September 2026, Cetaphil had more branded searches than Aveeno among sensitive skin brands in New Zealand. Cetaphil had about 12,500 branded searches, while Aveeno had 4,840. Cetaphil made up 21.1% of all sensitive skin brand searches we track, and Aveeno accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, Cetaphil appeared in three of the five answers and Aveeno in one. Cetaphil was mentioned before Aveeno in every answer.

Among sensitive skin brands in New Zealand in September 2026

Who do people search for more?

Cetaphil, about 3 searches for every 1 for Aveeno

Cetaphil 12.4K searchesAveeno 4.8K searches

Who does AI mention more?

Cetaphil, mentioned in 3 of 5 answers, Aveeno in 1

Cetaphil in 3 of 5Aveeno in 1 of 5

Who does AI recommend more?

Cetaphil, named ahead of Aveeno in every answer

Cetaphil first in 3Aveeno never first

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before Aveeno in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aveeno or Cetaphil more popular in search?

This chart shows how often people search Google for Aveeno and Cetaphil by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.

Aveeno and Cetaphil among sensitive skin brands in New Zealand, by month

Share of searches by month for Cetaphil, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

How has the Aveeno and Cetaphil comparison changed over the last 12 months?

3 findings
  • Cetaphil was ahead of Aveeno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among sensitive skin brands in New Zealand moved from 8.7% to 8.2%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among sensitive skin brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 9.2K to 12.4K.

How did search popularity change for New Zealand sensitive skin brands in September 2026?

2 changes

  1. In September 2026, Cetaphil gained share of searches among sensitive skin brands in New Zealand, from 19.9% to 21.1%.

  2. In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

8 branded search terms

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion

Cetaphil

9 branded search terms

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare
  • cetaphil wash

How the Brand Demand Index is measured

Other head-to-heads among sensitive skin brands

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