Avène vs Eucerin:Which is more popular by branded search in New Zealand?

Name: Avène vs Eucerin: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Avène had more branded searches than Eucerin among pharmacy skincare brands in New Zealand. Avène was estimated to have 5.7K branded searches compared to Eucerin’s 3.1K, and held a 5% Share of Search versus Eucerin’s 2.7%.

Share of Search among pharmacy skincare brands in New Zealand in August 2026Which is more popular in search, Avène or Eucerin?

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Which is more popular in search, Avène or Eucerin?

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avène and Eucerin among pharmacy skincare brands in New Zealand, by month

Month	CeraVe	La Roche-Posay	Cetaphil	Avène	Eucerin	QV Skincare
Oct 2025	27.8%	34.6%	27.2%	6.8%	2.6%	0.98%
Nov 2025	26.4%	37.1%	27.3%	6.3%	2.2%	0.76%
Dec 2025	29.5%	35.2%	26%	5.9%	2.4%	0.9%
Jan 2026	32.6%	32.9%	25.8%	5.4%	2.3%	0.94%
Feb 2026	35.3%	32.8%	23.1%	5.5%	2.4%	0.9%
Mar 2026	36.9%	30.3%	23.9%	5.6%	2.4%	0.92%
Apr 2026	37.3%	32.1%	23%	4.6%	2.2%	0.82%
May 2026	41%	27.8%	23.5%	4.7%	2.1%	0.92%
Jun 2026	42%	27.6%	21.9%	5.3%	2.3%	0.86%
Jul 2026	39.1%	27.5%	24.7%	5.4%	2.5%	0.89%
Aug 2026	37.6%	27.4%	26.3%	5%	2.7%	0.91%
Sep 2026	—	—	—	—	—	—

How has the Avène and Eucerin comparison changed over the last 12 months?

3 findings

Avène was ahead of Eucerin in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 6.8% to 5%, and its estimated monthly branded searches moved from 5.2K to 5.7K.
Across the 11 months ending August 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 2.6% to 2.7%, and its estimated monthly branded searches moved from 2K to 3.1K.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

1 change

Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Avène’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.