Brandwave

How popular isAvène in search?

In August 2026, there were an estimated 5.7K branded searches for Avène in New Zealand which is up 8.6% over the last 11 months. Avène holds 5% estimated Share of Search among New Zealand pharmacy skincare brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe37.6%
  2. La Roche-Posay27.4%
  3. Cetaphil26.3%
  4. Avène5%
  5. Eucerin2.7%
  6. QV Skincare0.91%
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Which pharmacy skincare brands compete with Avène?

Avène against pharmacy skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202527.8%34.6%27.2%6.8%2.6%0.98%
Nov 202526.4%37.1%27.3%6.3%2.2%0.76%
Dec 202529.5%35.2%26%5.9%2.4%0.9%
Jan 202632.6%32.9%25.8%5.4%2.3%0.94%
Feb 202635.3%32.8%23.1%5.5%2.4%0.9%
Mar 202636.9%30.3%23.9%5.6%2.4%0.92%
Apr 202637.3%32.1%23%4.6%2.2%0.82%
May 202641%27.8%23.5%4.7%2.1%0.92%
Jun 202642%27.6%21.9%5.3%2.3%0.86%
Jul 202639.1%27.5%24.7%5.4%2.5%0.89%
Aug 202637.6%27.4%26.3%5%2.7%0.91%
Sep 2026——————

  1. 1.CeraVe

    37.6%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.4 points

  2. 2.La Roche-Posay

    27.4%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · 0 points

  3. 3.Cetaphil

    26.3%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +1.6 points

  4. 4.Avène

    5%

    held 4th · 5.7K estimated branded searches · -15.7% vs prior month · -0.4 points

  5. 5.Eucerin

    2.7%

    held 5th · 3.1K estimated branded searches · -0.97% vs prior month · +0.2 points

  6. 6.QV Skincare

    0.91%

    held 6th · 1K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between Avène and its closest rivals

How has branded search demand for Avène changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Avène in New Zealand rose from 5.2K to 5.7K.
  • Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 6.8% to 5%.
  • Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 6.8% in October 2025 and was lowest at 4.6% in April 2026.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

  1. In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.

  2. In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.

  3. Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.

  5. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.

How is Avène measured?

Brandwave collects information about searches that people make online using Avène’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • avene
  • avene cicalfate
  • avene cicalfate nz
  • avene cicalfate restorative protective cream
  • avene cleanser
  • avene co nz
  • avene cream
  • avene moisturiser
  • avene near me
  • avene new zealand
  • avene nz
  • avene online
  • avene retrinal
  • avene sunblock
  • avene sunscreen nz
  • avene thermal spring water
  • avene xeracalm

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How the Brand Demand Index is measured

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