Innisfree vs SKIN1004:Which is more popular?
In September 2026, Innisfree and SKIN1004 were level in searches among korean skincare brands in New Zealand, with an estimated 770 versus 830 branded searches, at 2.9% and 3.2% of the total. When we asked ChatGPT and Google AI Overviews about korean skincare brands, SKIN1004 appeared in three of the five answers and Innisfree in one. SKIN1004 was mentioned before Innisfree in two out of three answers.
Who do people search for more?
SKIN1004, about 8% more searches than Innisfree
Who does AI mention more?
SKIN1004, mentioned in 3 of 5 answers, Innisfree in 1
Who does AI recommend more?
SKIN1004, named ahead of Innisfree in 2 of 3 answers
Follow Innisfree vs SKIN1004 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Innisfree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SKIN1004 was listed before Innisfree in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
COSRX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SKIN10043 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Round Lab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Korean skincare brands in New Zealand?”
Asked ChatGPT
“What's the best Korean skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“best korean skincare”
Searched Google, AI Overview
“sensitive skin skincare”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Innisfree or SKIN1004 more popular in search?
This chart shows how often people search Google for Innisfree and SKIN1004 by name. Each line represents a brand's share of searches for all seven korean skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for SKIN1004, Innisfree. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Anua | Round Lab | SKIN1004 | Innisfree |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 26.4% | 26% | 4.6% | 2.9% | 3.3% | 3.5% |
| Nov 2025 | 26.9% | 28.7% | 29% | 5.2% | 3% | 4.5% | 2.7% |
| Dec 2025 | 28.8% | 25.1% | 30.8% | 4.7% | 3.5% | 4.2% | 2.8% |
| Jan 2026 | 29.5% | 28.8% | 24.7% | 6.3% | 3.3% | 4.3% | 3% |
| Feb 2026 | 35.6% | 25% | 24.5% | 5.1% | 3.4% | 3.4% | 2.9% |
| Mar 2026 | 36.2% | 25.7% | 21.6% | 5.9% | 3.9% | 3.6% | 3.1% |
| Apr 2026 | 36.3% | 25.8% | 20.7% | 6.2% | 3.9% | 3.7% | 3.4% |
| May 2026 | 38.2% | 27.8% | 18% | 5.2% | 3.5% | 3.5% | 3.7% |
| Jun 2026 | 35.3% | 28.8% | 19.6% | 5.4% | 4.1% | 3.5% | 3.4% |
| Jul 2026 | 33% | 27.8% | 21.2% | 5.8% | 4.3% | 4.2% | 3.6% |
| Aug 2026 | 33% | 27.7% | 20.2% | 6.1% | 4.5% | 4% | 4.4% |
| Sep 2026 | 35% | 31.2% | 17.5% | 5.7% | 4.5% | 3.2% | 2.9% |
How has the Innisfree and SKIN1004 comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: SKIN1004 took it in November 2025, Innisfree took it in May 2026, SKIN1004 took it in June 2026, Innisfree took it in August 2026, SKIN1004 took it in September 2026.
- Across the 12 months ending September 2026, Innisfree’s share of searches among korean skincare brands in New Zealand moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 640 to 770.
- Across the 12 months ending September 2026, SKIN1004’s share of searches among korean skincare brands in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 610 to 830.
How did search popularity change for New Zealand korean skincare brands in September 2026?
2 changes
In September 2026, Innisfree lost share of searches among korean skincare brands in New Zealand, from 4.4% to 2.9%.
In September 2026, SKIN1004 lost share of searches among korean skincare brands in New Zealand, from 4% to 3.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Innisfree’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among korean skincare brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.