Anua vs Beauty of Joseon:Which is more popular?
In September 2026, Beauty of Joseon had more branded searches than Anua among korean skincare brands in New Zealand. Beauty of Joseon had about 8,190 branded searches, while Anua had 1,490. Beauty of Joseon made up 31.2% of all korean skincare brand searches we track, and Anua accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about korean skincare brands, Anua and Beauty of Joseon each appeared in three of the five answers. Beauty of Joseon was mentioned before Anua in every answer.
Who do people search for more?
Beauty of Joseon, about 5 searches for every 1 for Anua
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Beauty of Joseon, named ahead of Anua in every answer
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Top korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anua and Beauty of Joseon were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon was listed before Anua in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
COSRX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Beauty of Joseon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIN10043 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Round Lab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Korean skincare brands in New Zealand?”
Asked ChatGPT
“What's the best Korean skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“best korean skincare”
Searched Google, AI Overview
“sensitive skin skincare”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anua or Beauty of Joseon more popular in search?
This chart shows how often people search Google for Anua and Beauty of Joseon by name. Each line represents a brand's share of searches for all seven korean skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beauty of Joseon, Anua. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Anua | Round Lab | SKIN1004 | Innisfree |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 26.4% | 26% | 4.6% | 2.9% | 3.3% | 3.5% |
| Nov 2025 | 26.9% | 28.7% | 29% | 5.2% | 3% | 4.5% | 2.7% |
| Dec 2025 | 28.8% | 25.1% | 30.8% | 4.7% | 3.5% | 4.2% | 2.8% |
| Jan 2026 | 29.5% | 28.8% | 24.7% | 6.3% | 3.3% | 4.3% | 3% |
| Feb 2026 | 35.6% | 25% | 24.5% | 5.1% | 3.4% | 3.4% | 2.9% |
| Mar 2026 | 36.2% | 25.7% | 21.6% | 5.9% | 3.9% | 3.6% | 3.1% |
| Apr 2026 | 36.3% | 25.8% | 20.7% | 6.2% | 3.9% | 3.7% | 3.4% |
| May 2026 | 38.2% | 27.8% | 18% | 5.2% | 3.5% | 3.5% | 3.7% |
| Jun 2026 | 35.3% | 28.8% | 19.6% | 5.4% | 4.1% | 3.5% | 3.4% |
| Jul 2026 | 33% | 27.8% | 21.2% | 5.8% | 4.3% | 4.2% | 3.6% |
| Aug 2026 | 33% | 27.7% | 20.2% | 6.1% | 4.5% | 4% | 4.4% |
| Sep 2026 | 35% | 31.2% | 17.5% | 5.7% | 4.5% | 3.2% | 2.9% |
How has the Anua and Beauty of Joseon comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Anua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anua’s share of searches among korean skincare brands in New Zealand moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among korean skincare brands in New Zealand moved from 26.4% to 31.2%, and its estimated monthly branded searches moved from 4.9K to 8.2K.
How did search popularity change for New Zealand korean skincare brands in September 2026?
2 changes
In September 2026, Beauty of Joseon gained share of searches among korean skincare brands in New Zealand, from 27.7% to 31.2%.
Estimated monthly branded searches for Anua in New Zealand rose 77.4% over 12 measured months, from 840 to 1.5K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Anua’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anua
5 branded search terms
- anua korean skincare
- anua serum
- anua skincare
- anua sunscreen
- anua toner
Beauty of Joseon
7 branded search terms
- beauty of joseon
- beauty of joseon cream
- beauty of joseon moisturizer
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon toner
Other head-to-heads among korean skincare brands
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