Beauty of Joseon vs Round Lab:Which is more popular?
In September 2026, Beauty of Joseon had more branded searches than Round Lab among korean skincare brands in New Zealand. Beauty of Joseon had about 8,190 branded searches, while Round Lab had 1,170. Beauty of Joseon made up 31.2% of all korean skincare brand searches we track, and Round Lab accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about korean skincare brands, Beauty of Joseon appeared in three of the five answers and Round Lab in two. Beauty of Joseon was mentioned before Round Lab in every answer.
Who do people search for more?
Beauty of Joseon, about 7 searches for every 1 for Round Lab
Who does AI mention more?
Beauty of Joseon, mentioned in 3 of 5 answers, Round Lab in 2
Who does AI recommend more?
Beauty of Joseon, named ahead of Round Lab in every answer
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Top korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Round Lab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon was listed before Round Lab in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
COSRX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Beauty of Joseon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIN10043 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Round Lab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Korean skincare brands in New Zealand?”
Asked ChatGPT
“What's the best Korean skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“best korean skincare”
Searched Google, AI Overview
“sensitive skin skincare”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beauty of Joseon or Round Lab more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Round Lab by name. Each line represents a brand's share of searches for all seven korean skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beauty of Joseon, Round Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Anua | Round Lab | SKIN1004 | Innisfree |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 26.4% | 26% | 4.6% | 2.9% | 3.3% | 3.5% |
| Nov 2025 | 26.9% | 28.7% | 29% | 5.2% | 3% | 4.5% | 2.7% |
| Dec 2025 | 28.8% | 25.1% | 30.8% | 4.7% | 3.5% | 4.2% | 2.8% |
| Jan 2026 | 29.5% | 28.8% | 24.7% | 6.3% | 3.3% | 4.3% | 3% |
| Feb 2026 | 35.6% | 25% | 24.5% | 5.1% | 3.4% | 3.4% | 2.9% |
| Mar 2026 | 36.2% | 25.7% | 21.6% | 5.9% | 3.9% | 3.6% | 3.1% |
| Apr 2026 | 36.3% | 25.8% | 20.7% | 6.2% | 3.9% | 3.7% | 3.4% |
| May 2026 | 38.2% | 27.8% | 18% | 5.2% | 3.5% | 3.5% | 3.7% |
| Jun 2026 | 35.3% | 28.8% | 19.6% | 5.4% | 4.1% | 3.5% | 3.4% |
| Jul 2026 | 33% | 27.8% | 21.2% | 5.8% | 4.3% | 4.2% | 3.6% |
| Aug 2026 | 33% | 27.7% | 20.2% | 6.1% | 4.5% | 4% | 4.4% |
| Sep 2026 | 35% | 31.2% | 17.5% | 5.7% | 4.5% | 3.2% | 2.9% |
How has the Beauty of Joseon and Round Lab comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Round Lab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among korean skincare brands in New Zealand moved from 26.4% to 31.2%, and its estimated monthly branded searches moved from 4.9K to 8.2K.
- Across the 12 months ending September 2026, Round Lab’s share of searches among korean skincare brands in New Zealand moved from 2.9% to 4.5%, and its estimated monthly branded searches moved from 530 to 1.2K.
How did search popularity change for New Zealand korean skincare brands in September 2026?
2 changes
In September 2026, Beauty of Joseon gained share of searches among korean skincare brands in New Zealand, from 27.7% to 31.2%.
Estimated monthly branded searches for Round Lab in New Zealand rose 120.8% over 12 measured months, from 530 to 1.2K in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
7 branded search terms
- beauty of joseon
- beauty of joseon cream
- beauty of joseon moisturizer
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon toner
Round Lab
10 branded search terms
- round lab
- round lab moisturizer
- round lab serum
- round lab sunscreen
- round lab toner
- roundlab
- roundlab serum
- roundlab skincare
- roundlab sunscreen
- roundlab toner
Other head-to-heads among korean skincare brands
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