Anua vs Innisfree:Which is more popular by branded search in New Zealand?
In August 2026, Anua and Innisfree were level on Share of Search among korean skincare brands in New Zealand, with an estimated 1.5K branded searches each, at 4.3% and 4.5% estimated Share of Search.
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Which is more popular in search, Anua or Innisfree?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innisfree, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anua and Innisfree comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Anua took it in November 2025, Innisfree took it in May 2026, Anua took it in July 2026, Innisfree took it in August 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Anua’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anua
5 branded search terms
- anua korean skincare
- anua serum
- anua skincare
- anua sunscreen
- anua toner
Innisfree
18 branded search terms
- innisfree
- innisfree cleanser
- innisfree com
- innisfree daily uv defense sunscreen
- innisfree green tea
- innisfree lip balm
- innisfree near me
- innisfree no sebum mineral powder
- innisfree no sebum powder
- innisfree nz
- innisfree powder
- innisfree retinol
- innisfree retinol cica repair ampoule
- innisfree serum
- innisfree skincare
- innisfree spf
- innisfree super volcanic
- innisfree toner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.