Innisfree vs Laneige:Which is more popular by branded search in New Zealand?
In August 2026, Laneige had more branded searches than Innisfree among korean skincare brands in New Zealand. Laneige was estimated to have 6.9K branded searches compared to Innisfree’s 1.5K, and held a 20.1% Share of Search versus Innisfree’s 4.5%.
Follow Innisfree vs Laneige and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Innisfree or Laneige?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneige, Innisfree. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Innisfree and Laneige comparison changed over the last 12 months?
3 findings
- Laneige was ahead of Innisfree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand moved from 27% to 20.1%, and its estimated monthly branded searches moved from 6.2K to 6.9K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Innisfree’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innisfree
18 branded search terms
- innisfree
- innisfree cleanser
- innisfree com
- innisfree daily uv defense sunscreen
- innisfree green tea
- innisfree lip balm
- innisfree near me
- innisfree no sebum mineral powder
- innisfree no sebum powder
- innisfree nz
- innisfree powder
- innisfree retinol
- innisfree retinol cica repair ampoule
- innisfree serum
- innisfree skincare
- innisfree spf
- innisfree super volcanic
- innisfree toner
Laneige
25 branded search terms
- laneige
- laneige bank water
- laneige com
- laneige cream skin
- laneige cream skin toner
- laneige cream skin toner & moisturizer
- laneige lip
- laneige lip balm
- laneige lip glowy balm
- laneige lip mask
- laneige lip sleeping mask
- laneige lip tint
- laneige milk toner
- laneige moisturiser
- laneige moisturizer
- laneige near me
- laneige nz
- laneige online
- laneige serum
- laneige skin toner
- laneige skincare
- laneige sleeping mask
- laneige sunscreen
- laneige toner
- laneige water sleeping mask
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.