Bondi Sands vs COSRX:Which is more popular?
In September 2026, COSRX had more branded searches than Bondi Sands among SPF brands in New Zealand. COSRX had about 9,130 branded searches, while Bondi Sands had 2,880. COSRX made up 10.7% of all SPF brand searches we track, and Bondi Sands accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about SPF brands, Bondi Sands appeared in two of the five answers and COSRX in one.
Who do people search for more?
COSRX, about 3 searches for every 1 for Bondi Sands
Who does AI mention more?
Bondi Sands, mentioned in 2 of 5 answers, COSRX in 1
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bondi Sands or COSRX more popular in search?
This chart shows how often people search Google for Bondi Sands and COSRX by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for COSRX, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
How has the Bondi Sands and COSRX comparison changed over the last 12 months?
3 findings
- COSRX was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand moved from 4.7% to 3.4%, and its estimated monthly branded searches moved from 3.4K to 2.9K.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 6.1K to 9.1K.
How did search popularity change for New Zealand SPF brands in September 2026?
2 changes
Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
9 branded search terms
- Bondi Sands
- bondi sands aero
- bondi sands dark
- bondi sands express
- bondi sands foam
- bondi sands foam tanner
- bondi sands pure
- bondi sands tanner
- bondi sands tanning foam
COSRX
7 branded search terms
- cosrx
- cosrx cleanser
- cosrx face cleanser
- cosrx serum
- cosrx snail mucin
- cosrx sunscreen
- master patch cosrx
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