CeraVe vs Palmer's:Which is more popular?
In September 2026, CeraVe had more branded searches than Palmer's among body care brands in New Zealand. CeraVe had about 5,540 branded searches, while Palmer's had 2,230. CeraVe made up 15.1% of all body care brand searches we track, and Palmer's accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about body care brands, CeraVe and Palmer's each appeared in two of the five answers. CeraVe was mentioned before Palmer's in two out of three answers.
Who do people search for more?
CeraVe, about 2 searches for every 1 for Palmer's
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
CeraVe, named ahead of Palmer's in 2 of 3 answers
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palmer's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. CeraVe was listed before Palmer's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body care brands in New Zealand?”
Asked ChatGPT
“What's the best body care brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best body lotion”
Searched Google, AI Overview
“body oil nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is CeraVe or Palmer's more popular in search?
This chart shows how often people search Google for CeraVe and Palmer's by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, Palmer's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Aveeno | CeraVe | Bio-Oil | Essano | Palmer's | Trilogy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 20.5% | 19.2% | 11.2% | 7.4% | 8.1% | 1.8% |
| Nov 2025 | 29.4% | 21.4% | 19.2% | 13.5% | 7.3% | 6.5% | 2.6% |
| Dec 2025 | 30.1% | 21.7% | 20.3% | 11.8% | 8% | 6.1% | 2% |
| Jan 2026 | 29.2% | 20.2% | 23.8% | 11.4% | 7.7% | 6.2% | 1.5% |
| Feb 2026 | 29.6% | 20.7% | 23.2% | 11.1% | 7.6% | 6.3% | 1.7% |
| Mar 2026 | 30.9% | 21.6% | 20.5% | 11.9% | 6.7% | 6.6% | 1.8% |
| Apr 2026 | 30.5% | 20.9% | 21% | 12.3% | 7.1% | 6.3% | 1.9% |
| May 2026 | 28.5% | 18.7% | 22.5% | 11.5% | 12.1% | 5.1% | 1.7% |
| Jun 2026 | 28.4% | 21.4% | 23% | 11.2% | 8% | 6% | 1.9% |
| Jul 2026 | 31.3% | 23.7% | 20% | 9.8% | 6.9% | 6.3% | 2.1% |
| Aug 2026 | 39.5% | 21.5% | 16.7% | 8.4% | 6.3% | 5.8% | 1.8% |
| Sep 2026 | 38.1% | 21.2% | 15.1% | 11.1% | 6.8% | 6.1% | 1.6% |
How has the CeraVe and Palmer's comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Palmer's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among body care brands in New Zealand moved from 19.2% to 15.1%, and its estimated monthly branded searches held steady at 5.5K.
- Across the 12 months ending September 2026, Palmer's’ share of searches among body care brands in New Zealand moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How did search popularity change for New Zealand body care brands in September 2026?
1 change
In September 2026, CeraVe lost share of searches among body care brands in New Zealand, from 16.7% to 15.1%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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