Brandwave

How popular isBio-Oil?

In September 2026, people searched for Bio-Oil by name about 4,060 times in New Zealand, a 26.5% increase from the previous year. These searches made up 11.1% of all New Zealand body care brand searches, placing Bio-Oil fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about body care brands, Bio-Oil did not appear in any of the answers.

Search and AI answers in September 2026

Bio-Oil is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. VaselineShare of searches 38.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AveenoShare of searches 21.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Bio-OilShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EssanoShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bio-Oil did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aveeno1st
  2. CeraVe2nd
  3. Trilogy3rd
  4. Essano4th
  5. Palmer's5th
  6. Vaseline–
  7. Bio-Oil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body care brands

5 answers

  • Asked ChatGPT

    “Which body care brand should I buy in New Zealand?”

    1. 1Aveeno
    2. 2Essano
    3. 3CeraVe

  • Asked ChatGPT

    “What are the best body care brands in New Zealand?”

    1. 1Essano

  • Asked ChatGPT

    “What's the best body care brand in New Zealand for dry skin?”

    1. 1CeraVe
    2. 2Aveeno

  • Searched Google, AI Overview

    “best body lotion”

    1. 1Palmer's

  • Searched Google, AI Overview

    “body oil nz”

    1. 1Trilogy
    2. 2Palmer's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which body care brands compete with Bio-Oil?

Bio-Oil against body care brands in New Zealand, by month

Share of searches by month for Vaseline, Aveeno, CeraVe, Bio-Oil, Essano, Palmer's. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineAveenoCeraVeBio-OilEssanoPalmer'sTrilogy
Oct 202531.7%20.5%19.2%11.2%7.4%8.1%1.8%
Nov 202529.4%21.4%19.2%13.5%7.3%6.5%2.6%
Dec 202530.1%21.7%20.3%11.8%8%6.1%2%
Jan 202629.2%20.2%23.8%11.4%7.7%6.2%1.5%
Feb 202629.6%20.7%23.2%11.1%7.6%6.3%1.7%
Mar 202630.9%21.6%20.5%11.9%6.7%6.6%1.8%
Apr 202630.5%20.9%21%12.3%7.1%6.3%1.9%
May 202628.5%18.7%22.5%11.5%12.1%5.1%1.7%
Jun 202628.4%21.4%23%11.2%8%6%1.9%
Jul 202631.3%23.7%20%9.8%6.9%6.3%2.1%
Aug 202639.5%21.5%16.7%8.4%6.3%5.8%1.8%
Sep 202638.1%21.2%15.1%11.1%6.8%6.1%1.6%

  1. 1.Vaseline

    38.1%

    Held 1st. 13.9K estimated branded searches, -12.5% vs prior month. Share -1.4 points.

  2. 2.Aveeno

    21.2%

    Held 2nd. 7.8K estimated branded searches, -10.6% vs prior month. Share -0.3 points.

  3. 3.CeraVe

    15.1%

    Held 3rd. 5.5K estimated branded searches, -17.8% vs prior month. Share -1.6 points.

  4. 4.Bio-Oil

    11.1%

    Held 4th. 4.1K estimated branded searches, +20.1% vs prior month. Share +2.7 points.

  5. 5.Essano

    6.8%

    Held 5th. 2.5K estimated branded searches, -1.6% vs prior month. Share +0.5 points.

  6. 6.Palmer's

    6.1%

    Held 6th. 2.2K estimated branded searches, -4.3% vs prior month. Share +0.3 points.

  7. 7.Trilogy

    1.6%

    Held 7th. 600 estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare popularity between Bio-Oil and its closest rivals

Every comparison with Bio-Oil

6 comparisons

How has branded search demand for Bio-Oil changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bio-Oil in New Zealand rose from 3.2K to 4.1K.
  • Across the 12 months ending September 2026, Bio-Oil’s share of searches among body care brands in New Zealand peaked at 13.5% in November 2025 and was lowest at 8.4% in August 2026.

How did search popularity change for New Zealand body care brands in September 2026?

6 changes

  1. In September 2026, Bio-Oil gained share of searches among body care brands in New Zealand, from 8.4% to 11.1%.

  2. In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%.

  3. In September 2026, CeraVe lost share of searches among body care brands in New Zealand, from 16.7% to 15.1%.

  4. In September 2026, Vaseline lost share of searches among body care brands in New Zealand, from 39.5% to 38.1%.

  5. Estimated monthly branded searches for Aveeno in New Zealand rose 32.1% over 12 measured months, from 5.9K to 7.8K in September 2026.

  6. Estimated monthly branded searches for Trilogy in New Zealand rose 17.6% over 12 measured months, from 510 to 600 in September 2026.

How are Bio-Oil’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bio-Oil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bio oil
  • bio oil gel
  • bio oil moisturiser
  • bio oil natura
  • bio oil pregnancy
  • biooil
  • biooil body lotion
  • skincare bio oil

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How the Brand Demand Index is measured

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