Brandwave

Bio-Oil vs Trilogy:Which is more popular by branded search in New Zealand?

In August 2026, Bio-Oil had more branded searches than Trilogy among body care brands in New Zealand. Bio-Oil was estimated to have 4.8K branded searches compared to Trilogy’s 1.7K, and held a 12.9% Share of Search versus Trilogy’s 4.6%.

Share of Search among body care brands in New Zealand in August 2026Which is more popular in search, Bio-Oil or Trilogy?
Bio-Oil12.9%4.8K searches
vs
Trilogy4.6%1.7K searches

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Which is more popular in search, Bio-Oil or Trilogy?

Compare the body lotion, oil and body care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bio-Oil and Trilogy among body care brands in New Zealand, by month

Share of Search by month for Bio-Oil, Trilogy. The figures are in the table below the chart.

View monthly share of search table
MonthVaselineAveenoBio-OilPalmer'sTrilogy
Oct 202539.9%26.8%17.5%9.9%5.9%
Nov 202536.4%26.8%20.4%7.9%8.6%
Dec 202538.2%28.2%18.8%7.9%6.9%
Jan 202638.7%28.3%19.6%7.9%5.6%
Feb 202640%28.3%18.7%8.2%4.8%
Mar 202639.2%28.3%18.9%8.1%5.4%
Apr 202638.3%28.6%19.9%7.7%5.5%
May 202638%29%19.5%7.9%5.7%
Jun 202636.1%31.7%17.2%9%6%
Jul 202637.5%34.2%14.8%8.6%4.9%
Aug 202646.4%28.5%12.9%7.6%4.6%
Sep 2026—————

How has the Bio-Oil and Trilogy comparison changed over the last 12 months?

  • Bio-Oil was ahead of Trilogy in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand moved from 17.5% to 12.9%, and its estimated monthly branded searches moved from 4.4K to 4.8K.
  • Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 1.5K to 1.7K.

How did search popularity change for New Zealand body care brands in August 2026?

  1. In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.

  2. Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bio-Oil’s and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bio-Oil

19 branded search terms

  • bio oil
  • bio oil 200 ml
  • bio oil and scars
  • bio oil and stretch marks
  • bio oil body oil
  • bio oil com
  • bio oil dry skin gel
  • bio oil face oil
  • bio oil gel
  • bio oil moisturiser
  • bio oil natura
  • bio oil near me
  • bio oil nz
  • bio oil online
  • bio oil pregnancy
  • biooil
  • biooil body lotion
  • biooil nz
  • skincare bio oil

Trilogy

8 branded search terms

  • trilogy body lotion
  • trilogy body oil
  • trilogy moisturiser
  • trilogy rosehip oil
  • trilogy rosehip oil antioxidant
  • trilogy skincare
  • trilogy skincare nz
  • trilogy skincare products

How the Brand Demand Index is measured

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