Bio-Oil vs Palmer's:Which is more popular by branded search in New Zealand?
In August 2026, Bio-Oil had more branded searches than Palmer's among body care brands in New Zealand. Bio-Oil was estimated to have 4.8K branded searches compared to Palmer's’ 2.8K, and held a 12.9% Share of Search versus Palmer's’ 7.6%.
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Which is more popular in search, Bio-Oil or Palmer's?
Compare the body lotion, oil and body care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bio-Oil, Palmer's. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Aveeno | Bio-Oil | Palmer's | Trilogy |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 26.8% | 17.5% | 9.9% | 5.9% |
| Nov 2025 | 36.4% | 26.8% | 20.4% | 7.9% | 8.6% |
| Dec 2025 | 38.2% | 28.2% | 18.8% | 7.9% | 6.9% |
| Jan 2026 | 38.7% | 28.3% | 19.6% | 7.9% | 5.6% |
| Feb 2026 | 40% | 28.3% | 18.7% | 8.2% | 4.8% |
| Mar 2026 | 39.2% | 28.3% | 18.9% | 8.1% | 5.4% |
| Apr 2026 | 38.3% | 28.6% | 19.9% | 7.7% | 5.5% |
| May 2026 | 38% | 29% | 19.5% | 7.9% | 5.7% |
| Jun 2026 | 36.1% | 31.7% | 17.2% | 9% | 6% |
| Jul 2026 | 37.5% | 34.2% | 14.8% | 8.6% | 4.9% |
| Aug 2026 | 46.4% | 28.5% | 12.9% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Bio-Oil and Palmer's comparison changed over the last 12 months?
3 findings
- Bio-Oil was ahead of Palmer's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand moved from 17.5% to 12.9%, and its estimated monthly branded searches moved from 4.4K to 4.8K.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K.
How did search popularity change for New Zealand body care brands in August 2026?
2 changes
In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bio-Oil’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bio-Oil
19 branded search terms
- bio oil
- bio oil 200 ml
- bio oil and scars
- bio oil and stretch marks
- bio oil body oil
- bio oil com
- bio oil dry skin gel
- bio oil face oil
- bio oil gel
- bio oil moisturiser
- bio oil natura
- bio oil near me
- bio oil nz
- bio oil online
- bio oil pregnancy
- biooil
- biooil body lotion
- biooil nz
- skincare bio oil
Palmer's
15 branded search terms
- palmers body lotion
- palmers body oil
- palmers cocoa butter
- palmers cocoa butter formula
- palmers cocoa butter lotion
- palmers coconut
- palmers coconut lotion
- palmers fade milk
- palmers hair food formula
- palmers lotion
- palmers moisturiser
- palmers natural bronze
- palmers shea butter
- palmers skin therapy
- palmers tanning lotion
Put your own brand in this comparison
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