Brandwave

How popular isAveeno?

In September 2026, people searched for Aveeno by name about 8,090 times in New Zealand, a 32.8% increase from the previous year. These searches made up 21.2% of all New Zealand body care brand searches, placing Aveeno second out of seven brands. When we asked both ChatGPT and Google AI Overviews about body care brands, Aveeno appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Aveeno is the second most searched of 7 competitors and the most recommended in AI answers.

  1. VaselineShare of searches 38.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AveenoShare of searches 21.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Bio-OilShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EssanoShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aveeno1st
  2. CeraVe2nd
  3. Trilogy3rd
  4. Essano4th
  5. Palmer's5th
  6. Vaseline–
  7. Bio-Oil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body care brands

5 answers

  • Asked ChatGPT

    “Which body care brand should I buy in New Zealand?”

    1. 1Aveeno
    2. 2Essano
    3. 3CeraVe

  • Asked ChatGPT

    “What are the best body care brands in New Zealand?”

    1. 1Essano

  • Asked ChatGPT

    “What's the best body care brand in New Zealand for dry skin?”

    1. 1CeraVe
    2. 2Aveeno

  • Searched Google, AI Overview

    “best body lotion”

    1. 1Palmer's

  • Searched Google, AI Overview

    “body oil nz”

    1. 1Trilogy
    2. 2Palmer's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which body care brands compete with Aveeno?

Aveeno against body care brands in New Zealand, by month

Share of searches by month for Vaseline, Aveeno, CeraVe, Bio-Oil, Essano, Palmer's. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineAveenoCeraVeBio-OilEssanoPalmer'sTrilogy
Oct 202531.7%20.5%19.2%11.2%7.4%8.1%1.8%
Nov 202529.4%21.4%19.2%13.5%7.3%6.5%2.6%
Dec 202530.1%21.7%20.3%11.8%8%6.1%2%
Jan 202629.2%20.2%23.8%11.4%7.7%6.2%1.5%
Feb 202629.6%20.7%23.2%11.1%7.6%6.3%1.7%
Mar 202630.9%21.6%20.5%11.9%6.7%6.6%1.8%
Apr 202630.5%20.9%21%12.3%7.1%6.3%1.9%
May 202628.5%18.7%22.5%11.5%12.1%5.1%1.7%
Jun 202628.4%21.4%23%11.2%8%6%1.9%
Jul 202631.3%23.7%20%9.8%6.9%6.3%2.1%
Aug 202639.5%21.5%16.7%8.4%6.3%5.8%1.8%
Sep 202638.1%21.2%15.1%11.1%6.8%6.1%1.6%

  1. 1.Vaseline

    38.1%

    Held 1st. 13.9K estimated branded searches, -12.5% vs prior month. Share -1.4 points.

  2. 2.Aveeno

    21.2%

    Held 2nd. 7.8K estimated branded searches, -10.6% vs prior month. Share -0.3 points.

  3. 3.CeraVe

    15.1%

    Held 3rd. 5.5K estimated branded searches, -17.8% vs prior month. Share -1.6 points.

  4. 4.Bio-Oil

    11.1%

    Held 4th. 4.1K estimated branded searches, +20.1% vs prior month. Share +2.7 points.

  5. 5.Essano

    6.8%

    Held 5th. 2.5K estimated branded searches, -1.6% vs prior month. Share +0.5 points.

  6. 6.Palmer's

    6.1%

    Held 6th. 2.2K estimated branded searches, -4.3% vs prior month. Share +0.3 points.

  7. 7.Trilogy

    1.6%

    Held 7th. 600 estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare popularity between Aveeno and its closest rivals

Every comparison with Aveeno

25 comparisons

How has branded search demand for Aveeno changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno in New Zealand rose from 6.1K to 8.1K.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among body care brands in New Zealand increased from 20.5% to 21.2%.
  • Across the 12 months ending September 2026, Aveeno’s share of searches among body care brands in New Zealand peaked at 23.7% in July 2026 and was lowest at 18.7% in May 2026.

How did search popularity change for New Zealand body care brands in September 2026?

6 changes

  1. In September 2026, Bio-Oil gained share of searches among body care brands in New Zealand, from 8.4% to 11.1%.

  2. In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%.

  3. In September 2026, CeraVe lost share of searches among body care brands in New Zealand, from 16.7% to 15.1%.

  4. In September 2026, Vaseline lost share of searches among body care brands in New Zealand, from 39.5% to 38.1%.

  5. Estimated monthly branded searches for Aveeno in New Zealand rose 32.1% over 12 measured months, from 5.9K to 7.8K in September 2026.

  6. Estimated monthly branded searches for Trilogy in New Zealand rose 17.6% over 12 measured months, from 510 to 600 in September 2026.

How are Aveeno’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno body lotion
  • aveeno body oil
  • aveeno body wash
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion
  • aveeno moisturiser

Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Aveeno compete?

Aveeno is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands8th of 145.2%Show ranking
Sensitive skin brands4th of 68.2%Show ranking
Face moisturizer brands3rd of 411.7%Show ranking
Body care brands2nd of 721.2%Shown above
Shampoo and conditioner brands2nd of 621.1%Show ranking
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