Brandwave

Aveeno vs Dermalogica:Which is more popular?

In September 2026, Aveeno had more branded searches than Dermalogica among sensitive skin brands in New Zealand. Aveeno had about 4,840 branded searches, while Dermalogica had 2,310. Aveeno made up 8.2% of all sensitive skin brand searches we track, and Dermalogica accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, Aveeno appeared in one of the five answers and Dermalogica in none.

Among sensitive skin brands in New Zealand in September 2026

Who do people search for more?

Aveeno, about 2 searches for every 1 for Dermalogica

Aveeno 4.8K searchesDermalogica 2.3K searches

Who does AI mention more?

Aveeno, mentioned in 1 of 5 answers, Dermalogica in 0

Aveeno in 1 of 5Dermalogica in 0 of 5

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dermalogica did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aveeno or Dermalogica more popular in search?

This chart shows how often people search Google for Aveeno and Dermalogica by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.

Aveeno and Dermalogica among sensitive skin brands in New Zealand, by month

Share of searches by month for Aveeno, Dermalogica. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

How has the Aveeno and Dermalogica comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sensitive skin brands in September 2026?

1 change

  1. In September 2026, Aveeno lost share of searches among sensitive skin brands in New Zealand, from 8.9% to 8.2%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

8 branded search terms

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion

Dermalogica

6 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica serum
  • dermalogica skincare
  • dermalogica spf

How the Brand Demand Index is measured

Other head-to-heads among sensitive skin brands

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