Brandwave

Aveeno vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Aveeno among face cleanser brands in New Zealand. Neutrogena had about 6,900 branded searches, while Aveeno had 4,840. Neutrogena made up 7.4% of all face cleanser brand searches we track, and Aveeno accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, neither Aveeno nor Neutrogena appeared in any of the five answers.

Among face cleanser brands in New Zealand in September 2026

Who do people search for more?

Neutrogena, about 43% more searches than Aveeno

Neutrogena 6.9K searchesAveeno 4.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Aveeno in 0 of 5Neutrogena in 0 of 5

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Aveeno nor Neutrogena showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. COSRX4th
  5. The Ordinary5th
  6. Kiehl's6th
  7. Beauty of Joseon–
  8. Neutrogena–
  9. Aveeno–
  10. Bioderma–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aveeno or Neutrogena more popular in search?

This chart shows how often people search Google for Aveeno and Neutrogena by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.

Aveeno and Neutrogena among face cleanser brands in New Zealand, by month

Share of searches by month for Neutrogena, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaAveenoKiehl'sBiodermaMedik8GarnierEucerinSKIN1004
Oct 202518.5%17.1%8.3%12%9.7%6.5%9%5.2%5.4%2.3%1.9%2%1.3%0.84%
Nov 202519.7%16%7.6%12.7%8.9%8.1%7.4%4.6%7%2%1.7%2.1%0.98%1.3%
Dec 202518.8%18.6%8.4%11.7%9.5%7.3%8.1%4.6%5.2%1.8%1.5%2.2%0.96%1.2%
Jan 202618.3%20.5%8.2%11.7%9.4%7.9%8%4.2%3.4%2.3%1.8%1.9%1.1%1.2%
Feb 202617.6%20.4%10%11.3%9.2%7%8.3%4.5%3.3%2.3%1.7%2.2%1.2%0.97%
Mar 202616.6%20%10.6%10.9%8.8%7.5%8.7%5%3.7%2.2%2%2.1%1.1%1.1%
Apr 202618.8%20%10%11.9%8.5%7%7.8%4.4%2.8%2.4%2.3%1.9%1%1.1%
May 202617%20%10.5%11.6%9.4%7.7%7.9%4.3%3.8%1.9%2.1%1.8%0.94%1%
Jun 202617.6%21.5%9.8%10.2%8.6%7.9%8.5%4.7%2.6%2.2%2.1%2%1.1%1%
Jul 202616.4%20.8%8.8%11%9.4%7.3%8.3%5.7%3.1%2.2%2.4%2.3%1.1%1.2%
Aug 202615.7%20.9%8.6%10.2%9.3%7.2%9.4%5.5%4.2%2.4%2.3%2.2%1.1%1.1%
Sep 202619%18.6%9.9%9.8%9.4%8.8%7.4%5.2%2.9%2.5%2.3%2.1%1.1%0.93%

How has the Aveeno and Neutrogena comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand face cleanser brands in September 2026?

4 changes

  1. In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.

  2. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.

  3. In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.

  4. Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

8 branded search terms

  • aveeno
  • aveeno baby
  • aveeno baby lotion
  • aveeno cleanser
  • aveeno cream
  • aveeno dermexa
  • aveeno hand cream
  • aveeno lotion

Neutrogena

12 branded search terms

  • neutrogena
  • neutrogena body oil
  • neutrogena cleanser
  • neutrogena face wash
  • neutrogena gel moisturiser
  • neutrogena hand cream
  • neutrogena hydro boost
  • neutrogena moisturizer
  • neutrogena retinol
  • neutrogena serum
  • neutrogena skincare
  • neutrogena t gel

How the Brand Demand Index is measured

Other head-to-heads among face cleanser brands

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