How popular isNeutrogena in search?
In August 2026, there were an estimated 15.3K branded searches for Neutrogena in New Zealand which is up 21.1% over the last 11 months. Neutrogena holds 7.5% estimated Share of Search among New Zealand skincare brands and is ranked 5th of 22 competitors for search popularity.
CeraVe21%La Roche-Posay15.3%
Cetaphil14.6%
The Ordinary8.6%Neutrogena7.5%
COSRX5.6%
Beauty of Joseon5.3%
Laneige3.4%
Dermalogica2.8%Kiehl's2.7%
- +12 more
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Which skincare brands compete with Neutrogena?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21% | 42.5K | -12.8% | -1.7 points | |
| 2, held 2nd | 15.3% | 31K | -9.5% | -0.6 points | |
| 3, held 3rd | 14.6% | 29.7K | -3.7% | +0.3 points | |
| 4, held 4th | 8.6% | 17.5K | -19.6% | -1.5 points | |
| 5, held 5th | 7.5% | 15.3K | +9.6% | +1.1 points | |
| 6, held 6th | 5.6% | 11.4K | -5.2% | 0 points | |
| 7, held 7th | 5.3% | 10.8K | -7.9% | -0.1 points | |
| 8, held 8th | 3.4% | 6.9K | -9% | -0.1 points | |
| 9, held 9th | 2.8% | 5.7K | +6.8% | +0.3 points | |
| 10, moved from 12th to 10th | 2.7% | 5.6K | +55.7% | +1.1 pointsmoved from 12th to 10th | |
| 11, held 11th | 2.2% | 4.4K | +18.3% | +0.4 points | |
| 12, moved from 13th to 12th | 1.9% | 3.9K | +16.1% | +0.4 pointsmoved from 13th to 12th | |
| 13, moved from 10th to 13th | 1.9% | 3.8K | 0% | +0.1 pointsmoved from 10th to 13th | |
| 14, held 14th | 1.5% | 3K | +0.33% | +0.1 points | |
| 15, held 15th | 1.4% | 2.9K | -0.34% | +0.1 points | |
| 16, held 16th | 0.87% | 1.8K | -29.6% | -0.3 points | |
| 17, held 17th | 0.87% | 1.8K | 0% | +0.1 points | |
| 18, held 18th | 0.84% | 1.7K | +11.8% | +0.1 points | |
| 19, held 19th | 0.52% | 1.1K | +14% | +0.1 points | |
| 20, held 20th | 0.45% | 920 | +15% | +0.1 points | |
| 21, held 21st | 0.4% | 820 | +5.1% | 0 points | |
| 22, held 22nd | 0.22% | 440 | -38% | -0.1 points |
1.
CeraVe21%
held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points
15.3%
held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points
3.
Cetaphil14.6%
held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points
8.6%
held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points
7.5%
held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points
6.
COSRX5.6%
held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points
5.3%
held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points
8.
Laneige3.4%
held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points
2.8%
held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points
10.
2.7%
moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points
11.
Bioderma2.2%
held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points
12.
Essano1.9%
moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points
13.
Clinique
1.9%
moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points
14.
Medik81.5%
held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points
1.4%
held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points
16.
SKIN10040.87%
held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points
0.87%
held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points
18.
Trilogy0.84%
held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points
0.52%
held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points
20.
Antipodes0.45%
held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points
21.
Glow Lab0.4%
held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points
0.22%
held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points
Compare search popularity between Neutrogena and its closest rivals
How has branded search demand for Neutrogena changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena in New Zealand rose from 12.6K to 15.3K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand decreased from 8.6% to 7.5%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand peaked at 8.8% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, Neutrogena fell from 4th to 5th among skincare brands in New Zealand.
How did search popularity change for New Zealand skincare brands in August 2026?
6 changes
In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.
Which sunscreen brands compete with Neutrogena?
Share of Search by month for La Roche-Posay, Skinnies, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Skinnies | Neutrogena | Nivea | Bondi Sands | Ultra Violette | Invisible Zinc | Cancer Society Sunscreen | Banana Boat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 36.6% | 13% | 8.5% | 10.1% | 1.8% | 0.83% | 0.9% | 0.63% |
| Nov 2025 | 28.3% | 34.1% | 13.1% | 8.5% | 10.9% | 1.4% | 1.2% | 1.4% | 0.97% |
| Dec 2025 | 28.6% | 31.9% | 14% | 9.2% | 11.2% | 1.3% | 1.2% | 1.3% | 1.1% |
| Jan 2026 | 30.2% | 32.4% | 15% | 9.2% | 8.7% | 1.3% | 1.1% | 1.1% | 0.86% |
| Feb 2026 | 30.4% | 36.1% | 13.7% | 8.7% | 8.1% | 0.92% | 0.69% | 0.75% | 0.64% |
| Mar 2026 | 30.8% | 35.2% | 14.2% | 9.6% | 7.5% | 1% | 0.64% | 0.61% | 0.43% |
| Apr 2026 | 34.5% | 33.7% | 13.4% | 8.7% | 7.7% | 0.9% | 0.46% | 0.39% | 0.27% |
| May 2026 | 33.9% | 31.6% | 13.9% | 9.2% | 9.4% | 1% | 0.37% | 0.3% | 0.25% |
| Jun 2026 | 34.1% | 30.5% | 15% | 9.1% | 9.7% | 0.8% | 0.37% | 0.29% | 0.2% |
| Jul 2026 | 36% | 29% | 14.7% | 8.8% | 9.6% | 0.87% | 0.42% | 0.34% | 0.23% |
| Aug 2026 | 32.7% | 29.4% | 16.2% | 10.1% | 9.5% | 0.94% | 0.46% | 0.41% | 0.28% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 31K | -9.5% | -3.3 points | |
| 2, held 2nd | 29.4% | 27.9K | +0.9% | +0.4 points | |
| 3, held 3rd | 16.2% | 15.3K | +9.6% | +1.5 points | |
| 4, moved from 5th to 4th | 10.1% | 9.6K | +14.3% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.5% | 9K | -1.3% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.94% | 890 | +7.2% | +0.1 points | |
| 7, held 7th | 0.46% | 440 | +10% | 0 points | |
| 8, held 8th | 0.41% | 390 | +21.9% | +0.1 points | |
| 9, held 9th | 0.28% | 270 | +22.7% | +0.1 points |
32.7%
held 1st · 31K estimated branded searches · -9.5% vs prior month · -3.3 points
2.
Skinnies29.4%
held 2nd · 27.9K estimated branded searches · +0.9% vs prior month · +0.4 points
16.2%
held 3rd · 15.3K estimated branded searches · +9.6% vs prior month · +1.5 points
4.
Nivea10.1%
moved from 5th to 4th · 9.6K estimated branded searches · +14.3% vs prior month · +1.3 points
9.5%
moved from 4th to 5th · 9K estimated branded searches · -1.3% vs prior month · -0.1 points
0.94%
held 6th · 890 estimated branded searches · +7.2% vs prior month · +0.1 points
0.46%
held 7th · 440 estimated branded searches · +10% vs prior month · 0 points
0.41%
held 8th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points
0.28%
held 9th · 270 estimated branded searches · +22.7% vs prior month · +0.1 points
Compare search popularity between Neutrogena and its closest rivals
How has branded search demand for Neutrogena changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sunscreen brands in New Zealand increased from 13% to 16.2%.
How did search popularity change for New Zealand sunscreen brands in August 2026?
6 changes
In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.
In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.
In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.
Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.
Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.
Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.
How is Neutrogena measured?
Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- neutrogena
- neutrogena body oil
- neutrogena cleanser
- neutrogena co nz
- neutrogena face wash
- neutrogena facial cleanser
- neutrogena gel moisturiser
- neutrogena gel moisturizer
- neutrogena hand cream
- neutrogena hand cream concentrated
- neutrogena hydro boost
- neutrogena hydro boost gel cream
- neutrogena moisturizer
- neutrogena near me
- neutrogena norwegian formula hand cream
- neutrogena nz
- neutrogena online
- neutrogena retinol
- neutrogena serum
- neutrogena skincare
- neutrogena spf
- neutrogena sunblock
- neutrogena sunscreen
- neutrogena sunscreen cream
- neutrogena suntan lotion
- neutrogena t gel
- neutrogena t gel shampoo
- neutrogena ultra sheer sunscreen
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