Laneige vs Neutrogena:Which is more popular by branded search in New Zealand?
In August 2026, Neutrogena had more branded searches than Laneige among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to Laneige’s 6.9K, and held a 7.5% Share of Search versus Laneige’s 3.4%.
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Which is more popular in search, Laneige or Neutrogena?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, Laneige. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Laneige and Neutrogena comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Laneige in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 6.2K to 6.9K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand moved from 8.6% to 7.5%, and its estimated monthly branded searches moved from 12.6K to 15.3K.
How did search popularity change for New Zealand skincare brands in August 2026?
2 changes
In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
Estimated monthly branded searches for Laneige in New Zealand rose 10.9% over 11 measured months, from 6.2K to 6.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Laneige’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laneige
25 branded search terms
- laneige
- laneige bank water
- laneige com
- laneige cream skin
- laneige cream skin toner
- laneige cream skin toner & moisturizer
- laneige lip
- laneige lip balm
- laneige lip glowy balm
- laneige lip mask
- laneige lip sleeping mask
- laneige lip tint
- laneige milk toner
- laneige moisturiser
- laneige moisturizer
- laneige near me
- laneige nz
- laneige online
- laneige serum
- laneige skin toner
- laneige skincare
- laneige sleeping mask
- laneige sunscreen
- laneige toner
- laneige water sleeping mask
Neutrogena
28 branded search terms
- neutrogena
- neutrogena body oil
- neutrogena cleanser
- neutrogena co nz
- neutrogena face wash
- neutrogena facial cleanser
- neutrogena gel moisturiser
- neutrogena gel moisturizer
- neutrogena hand cream
- neutrogena hand cream concentrated
- neutrogena hydro boost
- neutrogena hydro boost gel cream
- neutrogena moisturizer
- neutrogena near me
- neutrogena norwegian formula hand cream
- neutrogena nz
- neutrogena online
- neutrogena retinol
- neutrogena serum
- neutrogena skincare
- neutrogena spf
- neutrogena sunblock
- neutrogena sunscreen
- neutrogena sunscreen cream
- neutrogena suntan lotion
- neutrogena t gel
- neutrogena t gel shampoo
- neutrogena ultra sheer sunscreen
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