CeraVe vs The Ordinary:Which is more popular by branded search in New Zealand?
In August 2026, CeraVe had more branded searches than The Ordinary among skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to The Ordinary’s 17.5K, and held a 21% Share of Search versus The Ordinary’s 8.6%.
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Which is more popular in search, CeraVe or The Ordinary?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the CeraVe and The Ordinary comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand moved from 14.7% to 21%, and its estimated monthly branded searches moved from 21.6K to 42.5K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand moved from 7.3% to 8.6%, and its estimated monthly branded searches moved from 10.7K to 17.5K.
How did search popularity change for New Zealand skincare brands in August 2026?
2 changes
In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
27 branded search terms
- cerave
- cerave blemish control cleanser
- cerave cleanser
- cerave cream
- cerave cream lotion
- cerave eye repair cream
- cerave face wash
- cerave facial moisturizing lotion
- cerave foaming cleanser
- cerave foaming facial cleanser
- cerave hydrate cleanser
- cerave hydrating cleanser
- cerave hydrating facial cleanser
- cerave moisturiser
- cerave moisturizer
- cerave moisturizing cream
- cerave moisturizing cream dry skin
- cerave moisturizing cream for dry skin
- cerave near me
- cerave nz
- cerave online
- cerave renewing sa cleanser
- cerave resurfacing retinol serum
- cerave sensitive skin
- cerave serum
- cerave skincare
- cerave sunscreen
The Ordinary
18 branded search terms
- the ordinary 7 glycolic acid toning solution
- the ordinary cleanser
- the ordinary glycolic acid
- the ordinary glycolic acid 7 toning solution
- the ordinary haar serum
- the ordinary hair serum
- the ordinary hyaluronic acid
- the ordinary hyaluronic acid 2 b5
- the ordinary lash serum
- the ordinary multi peptide ha serum
- the ordinary multi peptide serum for hair density
- the ordinary niacinamide
- the ordinary niacinamide 10 zinc 1
- the ordinary niacinamide 10 zinc 1 serum
- the ordinary nz
- the ordinary retinol
- the ordinary serum
- the ordinary skincare
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