Lux vs QV Skincare:Which is more popular?
In September 2026, Lux had more branded searches than QV Skincare among body wash and soap brands in New Zealand. Lux had about 1,060 branded searches, while QV Skincare had 190. Lux made up 5.3% of all body wash and soap brand searches we track, and QV Skincare accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, QV Skincare appeared in three of the four answers and Lux in none.
Who do people search for more?
Lux, about 6 searches for every 1 for QV Skincare
Who does AI mention more?
QV Skincare, mentioned in 3 of 4 answers, Lux in 0
Who does AI recommend more?
QV Skincare, the only one of the two named
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, QV Skincare was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lux did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body wash and soap brands
4 answers
Asked ChatGPT
“Which body wash or soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body wash and soap brands in New Zealand?”
Asked ChatGPT
“What's the best body wash or soap brand in New Zealand for daily showering?”
Searched Google, AI Overview
“best body wash”
- 1Dove
- 1
Searched Google, AI Overview
“hand wash nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lux or QV Skincare more popular in search?
This chart shows how often people search Google for Lux and QV Skincare by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lux, QV Skincare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Palmolive | Lux | Protex | Imperial Leather | QV Skincare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.9% | 12.4% | 4.2% | 4.8% | 1.6% | 0.95% |
| Nov 2025 | 45.6% | 29.5% | 12.5% | 5.2% | 4.9% | 1.4% | 0.98% |
| Dec 2025 | 43.6% | 30.3% | 13.7% | 5.2% | 4.6% | 1.7% | 0.91% |
| Jan 2026 | 40.5% | 33.8% | 12.6% | 5.6% | 4.6% | 1.8% | 1.1% |
| Feb 2026 | 41.9% | 33.3% | 11.9% | 4.9% | 5.1% | 1.6% | 1.3% |
| Mar 2026 | 41.2% | 33.1% | 13.4% | 4.4% | 5.1% | 1.4% | 1.2% |
| Apr 2026 | 41.3% | 32% | 13.8% | 4.8% | 5.1% | 1.8% | 1.2% |
| May 2026 | 39.7% | 31.9% | 14.3% | 6.2% | 4.6% | 1.5% | 1.8% |
| Jun 2026 | 41.8% | 31.4% | 13% | 5.5% | 5.7% | 1.6% | 1.1% |
| Jul 2026 | 43.8% | 31.8% | 12.5% | 4.6% | 4.8% | 1.5% | 1.1% |
| Aug 2026 | 43% | 31.6% | 13.1% | 5.3% | 5% | 1.3% | 0.77% |
| Sep 2026 | 44.1% | 29.1% | 14.8% | 5.3% | 4.2% | 1.5% | 0.95% |
How has the Lux and QV Skincare comparison changed over the last 12 months?
3 findings
- Lux was ahead of QV Skincare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands in New Zealand moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 620 to 1.1K.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in New Zealand held steady at 0.95%, and its estimated monthly branded searches moved from 140 to 190.
How did search popularity change for New Zealand body wash and soap brands in September 2026?
2 changes
Estimated monthly branded searches for Lux in New Zealand rose 71% over 12 measured months, from 620 to 1.1K in September 2026.
Estimated monthly branded searches for QV Skincare in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Lux’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lux
6 branded search terms
- lux body wash
- lux hand wash
- lux shower gel
- lux soap
- lux soap bar
- lux soap flakes
QV Skincare
2 branded search terms
- qv skincare
- qv wash
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