Dettol vs Dove:Which is more popular?
In September 2026, Dove had more branded searches than Dettol among body wash and soap brands in New Zealand. Dove had about 8,850 branded searches, while Dettol had 5,850. Dove made up 44.1% of all body wash and soap brand searches we track, and Dettol accounted for 29.1%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Dove appeared in all four answers and Dettol in none.
Who do people search for more?
Dove, about 51% more searches than Dettol
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dove appeared in all four answers. Dettol did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body wash and soap brands
4 answers
Asked ChatGPT
“Which body wash or soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body wash and soap brands in New Zealand?”
Asked ChatGPT
“What's the best body wash or soap brand in New Zealand for daily showering?”
Searched Google, AI Overview
“best body wash”
- 1Dove
- 1
Searched Google, AI Overview
“hand wash nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dettol or Dove more popular in search?
This chart shows how often people search Google for Dettol and Dove by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Dettol. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Palmolive | Lux | Protex | Imperial Leather | QV Skincare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.9% | 12.4% | 4.2% | 4.8% | 1.6% | 0.95% |
| Nov 2025 | 45.6% | 29.5% | 12.5% | 5.2% | 4.9% | 1.4% | 0.98% |
| Dec 2025 | 43.6% | 30.3% | 13.7% | 5.2% | 4.6% | 1.7% | 0.91% |
| Jan 2026 | 40.5% | 33.8% | 12.6% | 5.6% | 4.6% | 1.8% | 1.1% |
| Feb 2026 | 41.9% | 33.3% | 11.9% | 4.9% | 5.1% | 1.6% | 1.3% |
| Mar 2026 | 41.2% | 33.1% | 13.4% | 4.4% | 5.1% | 1.4% | 1.2% |
| Apr 2026 | 41.3% | 32% | 13.8% | 4.8% | 5.1% | 1.8% | 1.2% |
| May 2026 | 39.7% | 31.9% | 14.3% | 6.2% | 4.6% | 1.5% | 1.8% |
| Jun 2026 | 41.8% | 31.4% | 13% | 5.5% | 5.7% | 1.6% | 1.1% |
| Jul 2026 | 43.8% | 31.8% | 12.5% | 4.6% | 4.8% | 1.5% | 1.1% |
| Aug 2026 | 43% | 31.6% | 13.1% | 5.3% | 5% | 1.3% | 0.77% |
| Sep 2026 | 44.1% | 29.1% | 14.8% | 5.3% | 4.2% | 1.5% | 0.95% |
How has the Dettol and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Dettol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in New Zealand moved from 28.9% to 29.1%, and its estimated monthly branded searches moved from 4.3K to 5.8K.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in New Zealand moved from 47% to 44.1%, and its estimated monthly branded searches moved from 6.9K to 8.8K.
How did search popularity change for New Zealand body wash and soap brands in September 2026?
2 changes
In September 2026, Dove gained share of searches among body wash and soap brands in New Zealand, from 43% to 44.1%.
In September 2026, Dettol lost share of searches among body wash and soap brands in New Zealand, from 31.6% to 29.1%.
How are branded searches counted?
31 search terms
Brandwave collects information about searches that people make online using Dettol’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dettol
16 branded search terms
- dettol
- dettol antibacterial
- dettol antibacterial soap
- dettol body wash
- dettol disinfectant
- dettol hand wash
- dettol handwash
- dettol laundry liquid
- dettol laundry sanitiser
- dettol laundry sanitizer
- dettol liquid
- dettol sanitizer
- dettol shower gel
- dettol soap
- dettol wash
- dettol wipes
Dove
15 branded search terms
- dove antibacterial soap
- dove body lotion
- dove body scrub
- dove body wash
- dove clinical protection
- dove deo spray
- dove hand wash
- dove intensive repair
- dove rollon
- dove scrub
- dove sensitive soap
- dove shower gel
- dove soap
- dove tanning lotion
- dove vanilla
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