Dove vs Palmolive:Which is more popular?
In September 2026, Dove had more branded searches than Palmolive among body wash and soap brands in New Zealand. Dove had about 8,850 branded searches, while Palmolive had 2,980. Dove made up 44.1% of all body wash and soap brand searches we track, and Palmolive accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Dove appeared in all four answers and Palmolive in one. Dove was mentioned before Palmolive in every answer.
Who do people search for more?
Dove, about 3 searches for every 1 for Palmolive
Who does AI mention more?
Dove, mentioned in every answer we collected
Who does AI recommend more?
Dove, named ahead of Palmolive in every answer
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dove appeared in all four answers. Palmolive was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dove was listed before Palmolive in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body wash and soap brands
4 answers
Asked ChatGPT
“Which body wash or soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body wash and soap brands in New Zealand?”
Asked ChatGPT
“What's the best body wash or soap brand in New Zealand for daily showering?”
Searched Google, AI Overview
“best body wash”
- 1Dove
- 1
Searched Google, AI Overview
“hand wash nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dove or Palmolive more popular in search?
This chart shows how often people search Google for Dove and Palmolive by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Palmolive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Palmolive | Lux | Protex | Imperial Leather | QV Skincare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.9% | 12.4% | 4.2% | 4.8% | 1.6% | 0.95% |
| Nov 2025 | 45.6% | 29.5% | 12.5% | 5.2% | 4.9% | 1.4% | 0.98% |
| Dec 2025 | 43.6% | 30.3% | 13.7% | 5.2% | 4.6% | 1.7% | 0.91% |
| Jan 2026 | 40.5% | 33.8% | 12.6% | 5.6% | 4.6% | 1.8% | 1.1% |
| Feb 2026 | 41.9% | 33.3% | 11.9% | 4.9% | 5.1% | 1.6% | 1.3% |
| Mar 2026 | 41.2% | 33.1% | 13.4% | 4.4% | 5.1% | 1.4% | 1.2% |
| Apr 2026 | 41.3% | 32% | 13.8% | 4.8% | 5.1% | 1.8% | 1.2% |
| May 2026 | 39.7% | 31.9% | 14.3% | 6.2% | 4.6% | 1.5% | 1.8% |
| Jun 2026 | 41.8% | 31.4% | 13% | 5.5% | 5.7% | 1.6% | 1.1% |
| Jul 2026 | 43.8% | 31.8% | 12.5% | 4.6% | 4.8% | 1.5% | 1.1% |
| Aug 2026 | 43% | 31.6% | 13.1% | 5.3% | 5% | 1.3% | 0.77% |
| Sep 2026 | 44.1% | 29.1% | 14.8% | 5.3% | 4.2% | 1.5% | 0.95% |
How has the Dove and Palmolive comparison changed over the last 12 months?
3 findings
- Dove was ahead of Palmolive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in New Zealand moved from 47% to 44.1%, and its estimated monthly branded searches moved from 6.9K to 8.8K.
- Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in New Zealand moved from 12.4% to 14.8%, and its estimated monthly branded searches moved from 1.8K to 3K.
How did search popularity change for New Zealand body wash and soap brands in September 2026?
2 changes
In September 2026, Palmolive gained share of searches among body wash and soap brands in New Zealand, from 13.1% to 14.8%.
In September 2026, Dove gained share of searches among body wash and soap brands in New Zealand, from 43% to 44.1%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Dove’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
15 branded search terms
- dove antibacterial soap
- dove body lotion
- dove body scrub
- dove body wash
- dove clinical protection
- dove deo spray
- dove hand wash
- dove intensive repair
- dove rollon
- dove scrub
- dove sensitive soap
- dove shower gel
- dove soap
- dove tanning lotion
- dove vanilla
Palmolive
5 branded search terms
- palmolive
- palmolive body wash
- palmolive hand wash
- palmolive shower gel
- palmolive soap
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