Dettol vs Lux:Which is more popular?
In September 2026, Dettol had more branded searches than Lux among body wash and soap brands in New Zealand. Dettol had about 5,850 branded searches, while Lux had 1,060. Dettol made up 29.1% of all body wash and soap brand searches we track, and Lux accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, neither Dettol nor Lux appeared in any of the four answers.
Who do people search for more?
Dettol, about 6 searches for every 1 for Lux
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Dettol nor Lux showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body wash and soap brands
4 answers
Asked ChatGPT
“Which body wash or soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body wash and soap brands in New Zealand?”
Asked ChatGPT
“What's the best body wash or soap brand in New Zealand for daily showering?”
Searched Google, AI Overview
“best body wash”
- 1Dove
- 1
Searched Google, AI Overview
“hand wash nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dettol or Lux more popular in search?
This chart shows how often people search Google for Dettol and Lux by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Lux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Palmolive | Lux | Protex | Imperial Leather | QV Skincare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.9% | 12.4% | 4.2% | 4.8% | 1.6% | 0.95% |
| Nov 2025 | 45.6% | 29.5% | 12.5% | 5.2% | 4.9% | 1.4% | 0.98% |
| Dec 2025 | 43.6% | 30.3% | 13.7% | 5.2% | 4.6% | 1.7% | 0.91% |
| Jan 2026 | 40.5% | 33.8% | 12.6% | 5.6% | 4.6% | 1.8% | 1.1% |
| Feb 2026 | 41.9% | 33.3% | 11.9% | 4.9% | 5.1% | 1.6% | 1.3% |
| Mar 2026 | 41.2% | 33.1% | 13.4% | 4.4% | 5.1% | 1.4% | 1.2% |
| Apr 2026 | 41.3% | 32% | 13.8% | 4.8% | 5.1% | 1.8% | 1.2% |
| May 2026 | 39.7% | 31.9% | 14.3% | 6.2% | 4.6% | 1.5% | 1.8% |
| Jun 2026 | 41.8% | 31.4% | 13% | 5.5% | 5.7% | 1.6% | 1.1% |
| Jul 2026 | 43.8% | 31.8% | 12.5% | 4.6% | 4.8% | 1.5% | 1.1% |
| Aug 2026 | 43% | 31.6% | 13.1% | 5.3% | 5% | 1.3% | 0.77% |
| Sep 2026 | 44.1% | 29.1% | 14.8% | 5.3% | 4.2% | 1.5% | 0.95% |
How has the Dettol and Lux comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Lux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in New Zealand moved from 28.9% to 29.1%, and its estimated monthly branded searches moved from 4.3K to 5.8K.
- Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands in New Zealand moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 620 to 1.1K.
How did search popularity change for New Zealand body wash and soap brands in September 2026?
2 changes
In September 2026, Dettol lost share of searches among body wash and soap brands in New Zealand, from 31.6% to 29.1%.
Estimated monthly branded searches for Lux in New Zealand rose 71% over 12 measured months, from 620 to 1.1K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Dettol’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dettol
16 branded search terms
- dettol
- dettol antibacterial
- dettol antibacterial soap
- dettol body wash
- dettol disinfectant
- dettol hand wash
- dettol handwash
- dettol laundry liquid
- dettol laundry sanitiser
- dettol laundry sanitizer
- dettol liquid
- dettol sanitizer
- dettol shower gel
- dettol soap
- dettol wash
- dettol wipes
Lux
6 branded search terms
- lux body wash
- lux hand wash
- lux shower gel
- lux soap
- lux soap bar
- lux soap flakes
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