Brandwave

Dermalogica vs QV Skincare:Which is more popular?

In September 2026, Dermalogica had more branded searches than QV Skincare among sensitive skin brands in New Zealand. Dermalogica had about 2,310 branded searches, while QV Skincare had 50. Dermalogica made up 3.9% of all sensitive skin brand searches we track, and QV Skincare accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, QV Skincare appeared in three of the five answers and Dermalogica in none.

Among sensitive skin brands in New Zealand in September 2026

Who do people search for more?

Dermalogica, about 46 searches for every 1 for QV Skincare

Dermalogica 2.3K searchesQV Skincare 50 searches

Who does AI mention more?

QV Skincare, mentioned in 3 of 5 answers, Dermalogica in 0

QV Skincare in 3 of 5Dermalogica in 0 of 5

Who does AI recommend more?

QV Skincare, the only one of the two named

QV Skincare first in 3Dermalogica never named

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QV Skincare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dermalogica did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cetaphil1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. QV Skincare4th
  5. Aveeno5th
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Dermalogica or QV Skincare more popular in search?

This chart shows how often people search Google for Dermalogica and QV Skincare by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from searches in New Zealand.

Dermalogica and QV Skincare among sensitive skin brands in New Zealand, by month

Share of searches by month for Dermalogica, QV Skincare. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAveenoDermalogicaQV Skincare
Oct 202533.8%31.3%20.7%8.7%5.4%0.11%
Nov 202532.1%33.8%19.2%7.9%6.9%0.1%
Dec 202536%31.3%20%7.7%5%0.11%
Jan 202639.3%30%19.4%6.9%4.1%0.19%
Feb 202639.7%28.6%18.9%7.3%5.4%0.22%
Mar 202640.3%27.4%18.8%8.2%5.1%0.2%
Apr 202640.4%30.2%17.6%7.2%4.5%0.14%
May 202642.5%26.8%19.3%6.8%4.3%0.21%
Jun 202645.3%26.5%17.4%7%3.6%0.13%
Jul 202643.8%24.9%19.2%8.6%3.4%0.12%
Aug 202642%25.2%19.9%8.9%3.9%0.08%
Sep 202636.5%30.2%21.1%8.2%3.9%0.08%

How has the Dermalogica and QV Skincare comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sensitive skin brands in September 2026?

0 changes

Neither Dermalogica nor QV Skincare moved beyond provider rounding among sensitive skin brands in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dermalogica’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dermalogica

6 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica serum
  • dermalogica skincare
  • dermalogica spf

QV Skincare

1 branded search term

  • qv skincare

How the Brand Demand Index is measured

Other head-to-heads among sensitive skin brands

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