Avène vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Avène among pharmacy skincare brands in New Zealand. La Roche-Posay had about 18,800 branded searches, while Avène had 4,240. La Roche-Posay made up 30.8% of all pharmacy skincare brand searches we track, and Avène accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about pharmacy skincare brands, La Roche-Posay appeared in all five answers and Avène in two. La Roche-Posay was mentioned before Avène in every answer.
Who do people search for more?
La Roche-Posay, about 4 searches for every 1 for Avène
Who does AI mention more?
La Roche-Posay, mentioned in every answer we collected
Who does AI recommend more?
La Roche-Posay, named ahead of Avène in every answer
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Top pharmacy skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Avène in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
Cetaphil3rd- Avène4th
Eucerin5th
QV Skincare5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pharmacy skincare brands
5 answers
Asked ChatGPT
“Which pharmacy skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pharmacy skincare brands in New Zealand?”
Asked ChatGPT
“What's the best pharmacy skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“dry skin skincare”
Searched Google, AI Overview
“pharmacy skincare brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Avène or La Roche-Posay more popular in search?
This chart shows how often people search Google for Avène and La Roche-Posay by name. Each line represents a brand's share of searches for all six pharmacy skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Avène. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 31.3% | 22.8% | 9.1% | 2.4% | 1.4% |
| Nov 2025 | 31.8% | 34% | 22.6% | 8.5% | 2% | 1.1% |
| Dec 2025 | 35.1% | 31.5% | 22% | 7.9% | 2.1% | 1.3% |
| Jan 2026 | 38.3% | 30.1% | 20.9% | 7.3% | 2% | 1.4% |
| Feb 2026 | 38.9% | 29.3% | 20.4% | 7.6% | 2.3% | 1.4% |
| Mar 2026 | 39.8% | 28.5% | 20.2% | 7.9% | 2.2% | 1.4% |
| Apr 2026 | 40% | 31% | 18.9% | 6.7% | 2.1% | 1.3% |
| May 2026 | 41.4% | 27.1% | 20.6% | 7.1% | 2.2% | 1.5% |
| Jun 2026 | 43.5% | 26.5% | 18.9% | 7.5% | 2.2% | 1.5% |
| Jul 2026 | 42.5% | 25.2% | 20.4% | 8.1% | 2.1% | 1.6% |
| Aug 2026 | 41.3% | 26.1% | 21.4% | 7.4% | 2.2% | 1.5% |
| Sep 2026 | 35.9% | 30.8% | 22.7% | 6.9% | 2.1% | 1.6% |
How has the Avène and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s share of searches among pharmacy skincare brands in New Zealand moved from 9.1% to 6.9%, and its estimated monthly branded searches moved from 4.3K to 4.2K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among pharmacy skincare brands in New Zealand moved from 31.3% to 30.8%, and its estimated monthly branded searches moved from 14.7K to 18.8K.
How did search popularity change for New Zealand pharmacy skincare brands in September 2026?
1 change
In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Avène’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avène
8 branded search terms
- avene
- avene cicalfate
- avene cleanser
- avene cream
- avene moisturiser
- avene retrinal
- avene sunblock
- avene xeracalm
La Roche-Posay
13 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay cleanser
- la roche posay cream
- la roche posay effaclar
- la roche posay facewash
- la roche posay moisturiser
- la roche posay moisturizer
- la roche posay serum
- la roche posay skincare
- la roche posay toleriane
- larocheposay cream
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