Eucerin vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Eucerin among SPF brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Eucerin had 1,010. La Roche-Posay made up 20.8% of all SPF brand searches we track, and Eucerin accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about SPF brands, La Roche-Posay appeared in all five answers and Eucerin in none.
Who do people search for more?
La Roche-Posay, about 18 searches for every 1 for Eucerin
Who does AI mention more?
La Roche-Posay, mentioned in every answer we collected
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Eucerin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Eucerin or La Roche-Posay more popular in search?
This chart shows how often people search Google for Eucerin and La Roche-Posay by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
How has the Eucerin and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Eucerin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eucerin’s share of searches among SPF brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 940 to 1K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand moved from 19.2% to 20.8%, and its estimated monthly branded searches moved from 13.9K to 17.8K.
How did search popularity change for New Zealand SPF brands in September 2026?
1 change
In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Eucerin’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eucerin
4 branded search terms
- aquaphor and eucerin
- eucerin
- eucerin urea repair
- spf eucerin
La Roche-Posay
10 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay cleanser
- la roche posay effaclar
- la roche posay facewash
- la roche posay moisturizer
- la roche posay serum
- la roche posay skincare
- la roche posay toleriane
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