Brandwave

How popular isSkinnies in search?

In August 2026, there were an estimated 27.9K branded searches for Skinnies in New Zealand which is down 21.7% over the last 11 months. Skinnies holds 29.4% estimated Share of Search among New Zealand sunscreen brands and is ranked 2nd of 9 competitors for search popularity.

Share of Search, August 2026
  1. La Roche-Posay32.7%
  2. Skinnies29.4%
  3. Neutrogena16.2%
  4. Nivea10.1%
  5. Bondi Sands9.5%
  6. Ultra Violette0.94%
  7. Invisible Zinc0.46%
  8. Cancer Society Sunscreen0.41%
  9. Banana Boat0.28%
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Which sunscreen brands compete with Skinnies?

Skinnies against sunscreen brands in New Zealand, by month

Share of Search by month for La Roche-Posay, Skinnies, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosaySkinniesNeutrogenaNiveaBondi SandsUltra VioletteInvisible ZincCancer Society SunscreenBanana Boat
Oct 202527.6%36.6%13%8.5%10.1%1.8%0.83%0.9%0.63%
Nov 202528.3%34.1%13.1%8.5%10.9%1.4%1.2%1.4%0.97%
Dec 202528.6%31.9%14%9.2%11.2%1.3%1.2%1.3%1.1%
Jan 202630.2%32.4%15%9.2%8.7%1.3%1.1%1.1%0.86%
Feb 202630.4%36.1%13.7%8.7%8.1%0.92%0.69%0.75%0.64%
Mar 202630.8%35.2%14.2%9.6%7.5%1%0.64%0.61%0.43%
Apr 202634.5%33.7%13.4%8.7%7.7%0.9%0.46%0.39%0.27%
May 202633.9%31.6%13.9%9.2%9.4%1%0.37%0.3%0.25%
Jun 202634.1%30.5%15%9.1%9.7%0.8%0.37%0.29%0.2%
Jul 202636%29%14.7%8.8%9.6%0.87%0.42%0.34%0.23%
Aug 202632.7%29.4%16.2%10.1%9.5%0.94%0.46%0.41%0.28%
Sep 2026—————————

  1. 1.La Roche-Posay

    32.7%

    held 1st · 31K estimated branded searches · -9.5% vs prior month · -3.3 points

  2. 2.Skinnies

    29.4%

    held 2nd · 27.9K estimated branded searches · +0.9% vs prior month · +0.4 points

  3. 3.Neutrogena

    16.2%

    held 3rd · 15.3K estimated branded searches · +9.6% vs prior month · +1.5 points

  4. 4.Nivea

    10.1%

    moved from 5th to 4th · 9.6K estimated branded searches · +14.3% vs prior month · +1.3 points

  5. 5.Bondi Sands

    9.5%

    moved from 4th to 5th · 9K estimated branded searches · -1.3% vs prior month · -0.1 points

  6. 6.Ultra Violette

    0.94%

    held 6th · 890 estimated branded searches · +7.2% vs prior month · +0.1 points

  7. 7.Invisible Zinc

    0.46%

    held 7th · 440 estimated branded searches · +10% vs prior month · 0 points

  8. 8.Cancer Society Sunscreen

    0.41%

    held 8th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  9. 9.Banana Boat

    0.28%

    held 9th · 270 estimated branded searches · +22.7% vs prior month · +0.1 points

Compare search popularity between Skinnies and its closest rivals

How has branded search demand for Skinnies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skinnies in New Zealand fell from 35.6K to 27.9K.
  • Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand decreased from 36.6% to 29.4%.
  • Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand peaked at 36.6% in October 2025 and was lowest at 29% in July 2026.
  • Across the 11 months ending August 2026, Skinnies fell from 1st to 2nd among sunscreen brands in New Zealand.

How did search popularity change for New Zealand sunscreen brands in August 2026?

  1. In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.

  2. In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.

  3. In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.

  4. Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.

  5. Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  6. Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

How is Skinnies measured?

Brandwave collects information about searches that people make online using Skinnies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

Do you work for Skinnies? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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