Bioderma vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Bioderma among micellar water brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Bioderma had 1,660. La Roche-Posay made up 53% of all micellar water brand searches we track, and Bioderma accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about micellar water brands, Bioderma appeared in three of the five answers and La Roche-Posay in one. Bioderma was mentioned before La Roche-Posay in every answer.
Who do people search for more?
La Roche-Posay, about 9 searches for every 1 for Bioderma
Who does AI mention more?
Bioderma, mentioned in 3 of 5 answers, La Roche-Posay in 1
Who does AI recommend more?
Bioderma, named ahead of La Roche-Posay in every answer
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Top micellar water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bioderma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bioderma was listed before La Roche-Posay in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bioderma1st
Garnier2nd
La Roche-Posay3rd
Nivea4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about micellar water brands
5 answers
Asked ChatGPT
“Which micellar water brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best micellar water brands in New Zealand?”
Asked ChatGPT
“What's the best micellar water brand in New Zealand for makeup removal?”
Searched Google, AI Overview
“micellar water nz”
Searched Google, AI Overview
“makeup remover water”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bioderma or La Roche-Posay more popular in search?
This chart shows how often people search Google for Bioderma and La Roche-Posay by name. Each line represents a brand's share of searches for all four micellar water brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Bioderma. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Garnier | Bioderma |
|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.8% | 8% | 5.5% |
| Nov 2025 | 56.2% | 31.4% | 7.9% | 4.5% |
| Dec 2025 | 54.6% | 33.1% | 8% | 4.3% |
| Jan 2026 | 55.6% | 31.5% | 8% | 5% |
| Feb 2026 | 53.7% | 31.6% | 9.1% | 5.7% |
| Mar 2026 | 51.8% | 33% | 9.4% | 5.8% |
| Apr 2026 | 58.3% | 28.2% | 8.2% | 5.3% |
| May 2026 | 55.2% | 31.8% | 8.4% | 4.6% |
| Jun 2026 | 54.8% | 31.4% | 8.7% | 5.2% |
| Jul 2026 | 52.9% | 31.1% | 10.6% | 5.4% |
| Aug 2026 | 50.8% | 33.3% | 9.8% | 6.1% |
| Sep 2026 | 53% | 32.7% | 8.7% | 5.6% |
How has the Bioderma and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Bioderma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bioderma’s share of searches among micellar water brands in New Zealand moved from 5.5% to 5.6%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among micellar water brands in New Zealand moved from 54.7% to 53%, and its estimated monthly branded searches moved from 12.7K to 15.7K.
How did search popularity change for New Zealand micellar water brands in September 2026?
2 changes

In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.

Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bioderma’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bioderma
4 branded search terms
- bioderma
- bioderma moisturiser
- bioderma serum
- bioderma shower oil
La Roche-Posay
7 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay effaclar
- la roche posay moisturizer
- la roche posay serum
- la roche posay toleriane
Other head-to-heads among micellar water brands

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