Brandwave

Bioderma vs La Roche-Posay:Which is more popular?

In September 2026, La Roche-Posay had more branded searches than Bioderma among micellar water brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Bioderma had 1,660. La Roche-Posay made up 53% of all micellar water brand searches we track, and Bioderma accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about micellar water brands, Bioderma appeared in three of the five answers and La Roche-Posay in one. Bioderma was mentioned before La Roche-Posay in every answer.

Among micellar water brands in New Zealand in September 2026

Who do people search for more?

La Roche-Posay, about 9 searches for every 1 for Bioderma

La Roche-Posay 15.7K searchesBioderma 1.7K searches

Who does AI mention more?

Bioderma, mentioned in 3 of 5 answers, La Roche-Posay in 1

Bioderma in 3 of 5La Roche-Posay in 1 of 5

Who does AI recommend more?

Bioderma, named ahead of La Roche-Posay in every answer

Bioderma first in 3La Roche-Posay never first

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Top micellar water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bioderma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bioderma was listed before La Roche-Posay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bioderma1st
  2. Garnier2nd
  3. La Roche-Posay3rd
  4. Nivea4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micellar water brands

5 answers
  • Asked ChatGPT

    “Which micellar water brand should I buy in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
  • Asked ChatGPT

    “What are the best micellar water brands in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
    3. 3La Roche-Posay
    4. 4Nivea
  • Asked ChatGPT

    “What's the best micellar water brand in New Zealand for makeup removal?”

    1. 1Bioderma
    2. 2Garnier
  • Searched Google, AI Overview

    “micellar water nz”

    1. 1Garnier
    2. 2Nivea
  • Searched Google, AI Overview

    “makeup remover water”

    1. 1Garnier

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bioderma or La Roche-Posay more popular in search?

This chart shows how often people search Google for Bioderma and La Roche-Posay by name. Each line represents a brand's share of searches for all four micellar water brands we track, month by month, from searches in New Zealand.

Bioderma and La Roche-Posay among micellar water brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Bioderma. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202554.7%31.8%8%5.5%
Nov 202556.2%31.4%7.9%4.5%
Dec 202554.6%33.1%8%4.3%
Jan 202655.6%31.5%8%5%
Feb 202653.7%31.6%9.1%5.7%
Mar 202651.8%33%9.4%5.8%
Apr 202658.3%28.2%8.2%5.3%
May 202655.2%31.8%8.4%4.6%
Jun 202654.8%31.4%8.7%5.2%
Jul 202652.9%31.1%10.6%5.4%
Aug 202650.8%33.3%9.8%6.1%
Sep 202653%32.7%8.7%5.6%

How has the Bioderma and La Roche-Posay comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand micellar water brands in September 2026?

2 changes
  1. In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.

  2. Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bioderma’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bioderma

4 branded search terms

  • bioderma
  • bioderma moisturiser
  • bioderma serum
  • bioderma shower oil

La Roche-Posay

7 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay effaclar
  • la roche posay moisturizer
  • la roche posay serum
  • la roche posay toleriane

How the Brand Demand Index is measured

Other head-to-heads among micellar water brands

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