Brandwave

Bioderma vs Nivea:Which is more popular?

In September 2026, Nivea had more branded searches than Bioderma among micellar water brands in New Zealand. Nivea had about 9,650 branded searches, while Bioderma had 1,660. Nivea made up 32.7% of all micellar water brand searches we track, and Bioderma accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about micellar water brands, Bioderma appeared in three of the five answers and Nivea in two. Bioderma was mentioned before Nivea in every answer.

Among micellar water brands in New Zealand in September 2026

Who do people search for more?

Nivea, about 6 searches for every 1 for Bioderma

Nivea 9.7K searchesBioderma 1.7K searches

Who does AI mention more?

Bioderma, mentioned in 3 of 5 answers, Nivea in 2

Bioderma in 3 of 5Nivea in 2 of 5

Who does AI recommend more?

Bioderma, named ahead of Nivea in every answer

Bioderma first in 3Nivea never first

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Top micellar water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bioderma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bioderma was listed before Nivea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bioderma1st
  2. Garnier2nd
  3. La Roche-Posay3rd
  4. Nivea4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micellar water brands

5 answers
  • Asked ChatGPT

    “Which micellar water brand should I buy in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
  • Asked ChatGPT

    “What are the best micellar water brands in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
    3. 3La Roche-Posay
    4. 4Nivea
  • Asked ChatGPT

    “What's the best micellar water brand in New Zealand for makeup removal?”

    1. 1Bioderma
    2. 2Garnier
  • Searched Google, AI Overview

    “micellar water nz”

    1. 1Garnier
    2. 2Nivea
  • Searched Google, AI Overview

    “makeup remover water”

    1. 1Garnier

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bioderma or Nivea more popular in search?

This chart shows how often people search Google for Bioderma and Nivea by name. Each line represents a brand's share of searches for all four micellar water brands we track, month by month, from searches in New Zealand.

Bioderma and Nivea among micellar water brands in New Zealand, by month

Share of searches by month for Nivea, Bioderma. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202554.7%31.8%8%5.5%
Nov 202556.2%31.4%7.9%4.5%
Dec 202554.6%33.1%8%4.3%
Jan 202655.6%31.5%8%5%
Feb 202653.7%31.6%9.1%5.7%
Mar 202651.8%33%9.4%5.8%
Apr 202658.3%28.2%8.2%5.3%
May 202655.2%31.8%8.4%4.6%
Jun 202654.8%31.4%8.7%5.2%
Jul 202652.9%31.1%10.6%5.4%
Aug 202650.8%33.3%9.8%6.1%
Sep 202653%32.7%8.7%5.6%

How has the Bioderma and Nivea comparison changed over the last 12 months?

3 findings
  • Nivea was ahead of Bioderma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bioderma’s share of searches among micellar water brands in New Zealand moved from 5.5% to 5.6%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among micellar water brands in New Zealand moved from 31.8% to 32.7%, and its estimated monthly branded searches moved from 7.4K to 9.7K.

How did search popularity change for New Zealand micellar water brands in September 2026?

2 changes
  1. In September 2026, Nivea lost share of searches among micellar water brands in New Zealand, from 33.3% to 32.7%.

  2. Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Bioderma’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bioderma

4 branded search terms

  • bioderma
  • bioderma moisturiser
  • bioderma serum
  • bioderma shower oil

Nivea

11 branded search terms

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea cream
  • nivea creme
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea sun

How the Brand Demand Index is measured

Other head-to-heads among micellar water brands

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