Avène vs Cetaphil:Which is more popular?
In September 2026, Cetaphil had more branded searches than Avène among tinted sunscreen brands in New Zealand. Cetaphil had about 13,200 branded searches, while Avène had 3,600. Cetaphil made up 33.6% of all tinted sunscreen brand searches we track, and Avène accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about tinted sunscreen brands, Avène appeared in one of the five answers and Cetaphil in none.
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Top tinted sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Avène1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tinted sunscreen brands
5 answers
Asked ChatGPT
“Which tinted sunscreen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tinted sunscreen brands in New Zealand?”
Asked ChatGPT
“What's the best tinted sunscreen brand in New Zealand for everyday sun protection?”
Searched Google, AI Overview
“best tinted sunscreen”
Searched Google, AI Overview
“tinted sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Avène or Cetaphil more popular in search?
This chart shows how often people search Google for Avène and Cetaphil by name. Each line represents a brand's share of searches for all seven tinted sunscreen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Avène. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Avène | Bondi Sands | Clinique | Bioderma | Drunk Elephant |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 32% | 11.3% | 10.6% | 5% | 4.8% | 2.8% |
| Nov 2025 | 32.2% | 31.4% | 10.7% | 12% | 6.9% | 3.9% | 2.9% |
| Dec 2025 | 35.6% | 31.1% | 10.2% | 10.6% | 5.9% | 3.7% | 2.7% |
| Jan 2026 | 40.6% | 30.5% | 9.7% | 6.7% | 5.8% | 4% | 2.7% |
| Feb 2026 | 40.9% | 29.5% | 9.9% | 6.8% | 5.8% | 4.5% | 2.6% |
| Mar 2026 | 41.9% | 29.3% | 10.2% | 6.3% | 5.4% | 4.4% | 2.4% |
| Apr 2026 | 44.5% | 29% | 9.3% | 6.2% | 4.2% | 4.4% | 2.3% |
| May 2026 | 45.7% | 29.2% | 9.3% | 5.3% | 5.3% | 3.3% | 2% |
| Jun 2026 | 49.2% | 26.3% | 9.7% | 5.3% | 4.3% | 3.5% | 1.6% |
| Jul 2026 | 45.9% | 28.8% | 10.5% | 5% | 4.8% | 3.6% | 1.5% |
| Aug 2026 | 43.1% | 30.6% | 9.5% | 5.9% | 4.8% | 4.4% | 1.8% |
| Sep 2026 | 36.8% | 33.6% | 9.2% | 7.4% | 4.9% | 4.8% | 3.3% |
How has the Avène and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s share of searches among tinted sunscreen brands in New Zealand moved from 11.3% to 9.2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among tinted sunscreen brands in New Zealand moved from 32% to 33.6%, and its estimated monthly branded searches moved from 10.2K to 13.2K.
How did search popularity change for New Zealand tinted sunscreen brands in September 2026?
1 change
In September 2026, Cetaphil gained share of searches among tinted sunscreen brands in New Zealand, from 30.6% to 33.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Avène’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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