Kiehl's vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Kiehl's among moisturizer brands in New Zealand. La Roche-Posay had about 20,000 branded searches, while Kiehl's had 2,540. La Roche-Posay made up 32.4% of all moisturizer brand searches we track, and Kiehl's accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, La Roche-Posay appeared in four of the five answers and Kiehl's in one. La Roche-Posay was mentioned before Kiehl's in three out of four answers.
Who do people search for more?
La Roche-Posay, about 8 searches for every 1 for Kiehl's
Who does AI mention more?
La Roche-Posay, mentioned in 4 of 5 answers, Kiehl's in 1
Who does AI recommend more?
La Roche-Posay, named ahead of Kiehl's in 3 of 4 answers
Follow Kiehl's vs La Roche-Posay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kiehl's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. La Roche-Posay was listed before Kiehl's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moisturizer brands
5 answers
Asked ChatGPT
“Which moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best moisturizer”
Searched Google, AI Overview
“face moisturizer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kiehl's or La Roche-Posay more popular in search?
This chart shows how often people search Google for Kiehl's and La Roche-Posay by name. Each line represents a brand's share of searches for all eight moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Kiehl's. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Estée Lauder | Kiehl's | Dermalogica | Clinique | Drunk Elephant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 22.6% | 20.2% | 7.9% | 7.4% | 4.8% | 3.2% | 1.9% |
| Nov 2025 | 34.2% | 19.5% | 17.6% | 8.9% | 8.9% | 5.4% | 3.9% | 1.7% |
| Dec 2025 | 32.5% | 23.1% | 18.7% | 9% | 7% | 4.3% | 3.6% | 1.8% |
| Jan 2026 | 31.5% | 27.5% | 19.4% | 7.3% | 4.8% | 3.8% | 3.7% | 1.9% |
| Feb 2026 | 30.6% | 28% | 18.8% | 7.5% | 4.5% | 5% | 3.7% | 1.8% |
| Mar 2026 | 27.7% | 29.1% | 19% | 8.8% | 5.4% | 4.9% | 3.5% | 1.7% |
| Apr 2026 | 30% | 30.4% | 18.5% | 8.1% | 4.2% | 4.6% | 2.7% | 1.6% |
| May 2026 | 26.6% | 32% | 19.4% | 7.3% | 5.5% | 4.2% | 3.5% | 1.4% |
| Jun 2026 | 26.2% | 36.7% | 18.7% | 6.5% | 3.8% | 3.8% | 3.1% | 1.2% |
| Jul 2026 | 26.1% | 34.5% | 20.6% | 6.3% | 4.5% | 3.5% | 3.4% | 1.1% |
| Aug 2026 | 27.4% | 30.5% | 20.5% | 7% | 6.3% | 3.9% | 3.2% | 1.3% |
| Sep 2026 | 32.4% | 25% | 21.3% | 8.2% | 4.1% | 3.7% | 3.1% | 2.2% |
How has the Kiehl's and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Kiehl's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands in New Zealand moved from 7.4% to 4.1%, and its estimated monthly branded searches moved from 3.8K to 2.5K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands in New Zealand moved from 32% to 32.4%, and its estimated monthly branded searches moved from 16.2K to 20K.
How did search popularity change for New Zealand moisturizer brands in September 2026?
2 changes
In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.
In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Kiehl's’ and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiehl's
3 branded search terms
- kiehls
- kiehls serum
- kiehls skincare
La Roche-Posay
3 branded search terms
- la roche posay
- la roche posay cleanser
- la roche posay sunscreen
Other head-to-heads among moisturizer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.