Aveeno vs La Roche-Posay:Which is more popular?
In September 2026, Aveeno had more branded searches than La Roche-Posay among face moisturizer brands in New Zealand. Aveeno had about 4,840 branded searches, while La Roche-Posay had 1,360. Aveeno made up 11.7% of all face moisturizer brand searches we track, and La Roche-Posay accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about face moisturizer brands, La Roche-Posay appeared in three of the five answers and Aveeno in one. La Roche-Posay was mentioned before Aveeno in every answer that named either.
Who do people search for more?
Aveeno, about 4 searches for every 1 for La Roche-Posay
Who does AI mention more?
La Roche-Posay, mentioned in 3 of 5 answers, Aveeno in 1
Who does AI recommend more?
La Roche-Posay, named ahead of Aveeno in 3 of 3 answers
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Top face moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Aveeno in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
Cetaphil2nd- La Roche-Posay3rd
- Aveeno4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face moisturizer brands
5 answers
Asked ChatGPT
“Which face moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best face moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face moisturizer”
Searched Google, AI Overview
“dry skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aveeno or La Roche-Posay more popular in search?
This chart shows how often people search Google for Aveeno and La Roche-Posay by name. Each line represents a brand's share of searches for all four face moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aveeno, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Aveeno | La Roche-Posay |
|---|---|---|---|---|
| Oct 2025 | 50.4% | 33.4% | 12.7% | 3.6% |
| Nov 2025 | 50.4% | 34.3% | 12% | 3.3% |
| Dec 2025 | 53.4% | 31.9% | 11.2% | 3.5% |
| Jan 2026 | 57.1% | 29.7% | 9.9% | 3.3% |
| Feb 2026 | 57.6% | 28.6% | 10.4% | 3.4% |
| Mar 2026 | 57.4% | 27.7% | 11.6% | 3.3% |
| Apr 2026 | 59.7% | 26.6% | 10.4% | 3.3% |
| May 2026 | 60% | 27.7% | 9.4% | 2.9% |
| Jun 2026 | 62.7% | 24.6% | 9.6% | 3% |
| Jul 2026 | 59.3% | 26.4% | 11.5% | 2.8% |
| Aug 2026 | 57.2% | 27.7% | 12% | 3.1% |
| Sep 2026 | 53.1% | 31.9% | 11.7% | 3.3% |
How has the Aveeno and La Roche-Posay comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face moisturizer brands in New Zealand moved from 12.7% to 11.7%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand face moisturizer brands in September 2026?
2 changes
Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Aveeno’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
8 branded search terms
- aveeno
- aveeno baby
- aveeno baby lotion
- aveeno cleanser
- aveeno cream
- aveeno dermexa
- aveeno hand cream
- aveeno lotion
La Roche-Posay
2 branded search terms
- la roche posay moisturiser
- la roche posay toleriane
Other head-to-heads among face moisturizer brands
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