CeraVe vs La Roche-Posay:Which is more popular?
In September 2026, CeraVe had more branded searches than La Roche-Posay among face moisturizer brands in New Zealand. CeraVe had about 21,900 branded searches, while La Roche-Posay had 1,360. CeraVe made up 53.1% of all face moisturizer brand searches we track, and La Roche-Posay accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about face moisturizer brands, CeraVe appeared in all five answers and La Roche-Posay in three. CeraVe was mentioned before La Roche-Posay in every answer.
Who do people search for more?
CeraVe, about 16 searches for every 1 for La Roche-Posay
Who does AI mention more?
CeraVe, mentioned in every answer we collected
Who does AI recommend more?
CeraVe, named ahead of La Roche-Posay in every answer
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Top face moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before La Roche-Posay in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
Cetaphil2nd
La Roche-Posay3rd
Aveeno4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face moisturizer brands
5 answers
Asked ChatGPT
“Which face moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best face moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face moisturizer”
Searched Google, AI Overview
“dry skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CeraVe or La Roche-Posay more popular in search?
This chart shows how often people search Google for CeraVe and La Roche-Posay by name. Each line represents a brand's share of searches for all four face moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Aveeno | La Roche-Posay |
|---|---|---|---|---|
| Oct 2025 | 50.4% | 33.4% | 12.7% | 3.6% |
| Nov 2025 | 50.4% | 34.3% | 12% | 3.3% |
| Dec 2025 | 53.4% | 31.9% | 11.2% | 3.5% |
| Jan 2026 | 57.1% | 29.7% | 9.9% | 3.3% |
| Feb 2026 | 57.6% | 28.6% | 10.4% | 3.4% |
| Mar 2026 | 57.4% | 27.7% | 11.6% | 3.3% |
| Apr 2026 | 59.7% | 26.6% | 10.4% | 3.3% |
| May 2026 | 60% | 27.7% | 9.4% | 2.9% |
| Jun 2026 | 62.7% | 24.6% | 9.6% | 3% |
| Jul 2026 | 59.3% | 26.4% | 11.5% | 2.8% |
| Aug 2026 | 57.2% | 27.7% | 12% | 3.1% |
| Sep 2026 | 53.1% | 31.9% | 11.7% | 3.3% |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face moisturizer brands in New Zealand moved from 50.4% to 53.1%, and its estimated monthly branded searches moved from 15.4K to 21.9K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face moisturizer brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand face moisturizer brands in September 2026?
2 changes
In September 2026, CeraVe lost share of searches among face moisturizer brands in New Zealand, from 57.2% to 53.1%.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 22.5% over 12 measured months, from 1.1K to 1.4K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
12 branded search terms
- cerave
- cerave cleanser
- cerave cream
- cerave cream lotion
- cerave face wash
- cerave foaming cleanser
- cerave hydrate cleanser
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- cerave sunscreen
La Roche-Posay
2 branded search terms
- la roche posay moisturiser
- la roche posay toleriane
Other head-to-heads among face moisturizer brands
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