Brandwave

CeraVe vs Cetaphil:Which is more popular?

In September 2026, CeraVe had more branded searches than Cetaphil among night cream brands in New Zealand. CeraVe had about 15,400 branded searches, while Cetaphil had 13,200. CeraVe made up 45.5% of all night cream brand searches we track, and Cetaphil accounted for 38.8%. When we asked ChatGPT and Google AI Overviews about night cream brands, CeraVe and Cetaphil each appeared in three of the five answers. CeraVe was mentioned before Cetaphil in every answer.

Among night cream brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 17% more searches than Cetaphil

CeraVe 15.4K searchesCetaphil 13.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

CeraVe in 3 of 5Cetaphil in 3 of 5

Who does AI recommend more?

CeraVe, named ahead of Cetaphil in every answer

CeraVe first in 3Cetaphil never first

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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CeraVe was listed before Cetaphil in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Olay3rd
  4. Cetaphil4th
  5. Estée Lauder5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CeraVe or Cetaphil more popular in search?

This chart shows how often people search Google for CeraVe and Cetaphil by name. Each line represents a brand's share of searches for all five night cream brands we track, month by month, from searches in New Zealand.

CeraVe and Cetaphil among night cream brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayLa Roche-Posay
Oct 202544.3%39.5%15.5%0.54%0.19%
Nov 202542.1%38.1%19.1%0.49%0.24%
Dec 202545.2%36.6%17.6%0.4%0.18%
Jan 202650.4%35.6%13.4%0.39%0.18%
Feb 202651.3%34.3%13.7%0.38%0.29%
Mar 202650.7%33.1%15.4%0.65%0.19%
Apr 202652.9%32.1%14.2%0.61%0.18%
May 202654.2%32.9%12.3%0.44%0.22%
Jun 202659%30.1%10.4%0.34%0.22%
Jul 202655.9%33.4%10.1%0.41%0.15%
Aug 202652.3%35.1%11.9%0.6%0.14%
Sep 202645.5%38.8%15%0.5%0.21%

How has the CeraVe and Cetaphil comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among night cream brands in New Zealand moved from 44.3% to 45.5%, and its estimated monthly branded searches moved from 11.4K to 15.4K.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand moved from 39.5% to 38.8%, and its estimated monthly branded searches moved from 10.2K to 13.2K.

How did search popularity change for New Zealand night cream brands in September 2026?

2 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.

  2. In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

9 branded search terms

  • cerave
  • cerave cream
  • cerave cream lotion
  • cerave face wash
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Cetaphil

10 branded search terms

  • cetaphil
  • cetaphil cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare
  • cetaphil sunscreen
  • cetaphil wash

How the Brand Demand Index is measured

Other head-to-heads among night cream brands

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