Cetaphil vs Estée Lauder:Which is more popular?
In September 2026, Cetaphil had more branded searches than Estée Lauder among night cream brands in New Zealand. Cetaphil had about 13,200 branded searches, while Estée Lauder had 5,090. Cetaphil made up 38.8% of all night cream brand searches we track, and Estée Lauder accounted for 15%. When we asked ChatGPT and Google AI Overviews about night cream brands, Cetaphil appeared in three of the five answers and Estée Lauder in one. Cetaphil and Estée Lauder were each mentioned first in one of the two answers that named either.
Who do people search for more?
Cetaphil, about 3 searches for every 1 for Estée Lauder
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, Estée Lauder in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top night cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil and Estée Lauder were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
Olay3rd- Cetaphil4th
Estée Lauder5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about night cream brands
5 answers
Asked ChatGPT
“Which night cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best night cream brands in New Zealand?”
Asked ChatGPT
“What's the best night cream brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best night cream”
Searched Google, AI Overview
“night cream for dry skin”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cetaphil or Estée Lauder more popular in search?
This chart shows how often people search Google for Cetaphil and Estée Lauder by name. Each line represents a brand's share of searches for all five night cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Estée Lauder. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Estée Lauder | Olay | La Roche-Posay |
|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 39.5% | 15.5% | 0.54% | 0.19% |
| Nov 2025 | 42.1% | 38.1% | 19.1% | 0.49% | 0.24% |
| Dec 2025 | 45.2% | 36.6% | 17.6% | 0.4% | 0.18% |
| Jan 2026 | 50.4% | 35.6% | 13.4% | 0.39% | 0.18% |
| Feb 2026 | 51.3% | 34.3% | 13.7% | 0.38% | 0.29% |
| Mar 2026 | 50.7% | 33.1% | 15.4% | 0.65% | 0.19% |
| Apr 2026 | 52.9% | 32.1% | 14.2% | 0.61% | 0.18% |
| May 2026 | 54.2% | 32.9% | 12.3% | 0.44% | 0.22% |
| Jun 2026 | 59% | 30.1% | 10.4% | 0.34% | 0.22% |
| Jul 2026 | 55.9% | 33.4% | 10.1% | 0.41% | 0.15% |
| Aug 2026 | 52.3% | 35.1% | 11.9% | 0.6% | 0.14% |
| Sep 2026 | 45.5% | 38.8% | 15% | 0.5% | 0.21% |
How has the Cetaphil and Estée Lauder comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Estée Lauder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand moved from 39.5% to 38.8%, and its estimated monthly branded searches moved from 10.2K to 13.2K.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand moved from 15.5% to 15%, and its estimated monthly branded searches moved from 4K to 5.1K.
How did search popularity change for New Zealand night cream brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.
In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
10 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil sunscreen
- cetaphil wash
Estée Lauder
7 branded search terms
- estee lauder
- estee lauder concealer
- estee lauder foundation
- estee lauder lipstick
- estee lauder makeup
- estee lauder mascara
- estee lauder primer
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