Estée Lauder vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Estée Lauder had 5,090. La Roche-Posay made up 42.9% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, La Roche-Posay appeared in one of the five answers and Estée Lauder in none.
Who do people search for more?
La Roche-Posay, about 3 searches for every 1 for Estée Lauder
Who does AI mention more?
La Roche-Posay, mentioned in 1 of 5 answers, Estée Lauder in 0
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Top eye makeup remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye makeup remover brands in New Zealand?”
Asked ChatGPT
“What's the best eye makeup remover brand in New Zealand for sensitive eyes?”
Searched Google, AI Overview
“eye makeup remover nz”
Searched Google, AI Overview
“gentle makeup remover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Estée Lauder or La Roche-Posay more popular in search?
This chart shows how often people search Google for Estée Lauder and La Roche-Posay by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Estée Lauder. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cetaphil | Neutrogena | Estée Lauder | Clinique |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 21.3% | 19.3% | 13% | 5.2% |
| Nov 2025 | 42.8% | 19% | 15.8% | 15.6% | 6.8% |
| Dec 2025 | 40.9% | 20.7% | 17.3% | 15.1% | 6% |
| Jan 2026 | 41.9% | 21.5% | 18.2% | 12.2% | 6.1% |
| Feb 2026 | 40.3% | 21.6% | 18.9% | 12.9% | 6.3% |
| Mar 2026 | 38.1% | 21% | 20.5% | 14.6% | 5.8% |
| Apr 2026 | 44.2% | 20.3% | 18% | 13.2% | 4.4% |
| May 2026 | 40.2% | 22.8% | 18.4% | 12.5% | 6.1% |
| Jun 2026 | 42.2% | 21.2% | 20.2% | 11.1% | 5.3% |
| Jul 2026 | 39.8% | 23.3% | 20.2% | 10.8% | 5.9% |
| Aug 2026 | 37.6% | 22.6% | 22.6% | 11.8% | 5.4% |
| Sep 2026 | 42.9% | 21.7% | 16.3% | 13.9% | 5.2% |
How has the Estée Lauder and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Estée Lauder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand moved from 13% to 13.9%, and its estimated monthly branded searches moved from 4K to 5.1K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand moved from 41.3% to 42.9%, and its estimated monthly branded searches moved from 12.7K to 15.7K.
How did search popularity change for New Zealand eye makeup remover brands in September 2026?
2 changes
In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.
In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
7 branded search terms
- estee lauder
- estee lauder concealer
- estee lauder foundation
- estee lauder lipstick
- estee lauder makeup
- estee lauder mascara
- estee lauder primer
La Roche-Posay
7 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay effaclar
- la roche posay moisturizer
- la roche posay serum
- la roche posay toleriane
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