Cetaphil vs Clinique:Which is more popular?
In September 2026, Cetaphil had more branded searches than Clinique among eye makeup remover brands in New Zealand. Cetaphil had about 7,920 branded searches, while Clinique had 1,900. Cetaphil made up 21.7% of all eye makeup remover brand searches we track, and Clinique accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, Clinique appeared in two of the five answers and Cetaphil in none.
Follow Cetaphil vs Clinique and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eye makeup remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye makeup remover brands in New Zealand?”
Asked ChatGPT
“What's the best eye makeup remover brand in New Zealand for sensitive eyes?”
Searched Google, AI Overview
“eye makeup remover nz”
Searched Google, AI Overview
“gentle makeup remover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cetaphil or Clinique more popular in search?
This chart shows how often people search Google for Cetaphil and Clinique by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Clinique. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cetaphil | Neutrogena | Estée Lauder | Clinique |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 21.3% | 19.3% | 13% | 5.2% |
| Nov 2025 | 42.8% | 19% | 15.8% | 15.6% | 6.8% |
| Dec 2025 | 40.9% | 20.7% | 17.3% | 15.1% | 6% |
| Jan 2026 | 41.9% | 21.5% | 18.2% | 12.2% | 6.1% |
| Feb 2026 | 40.3% | 21.6% | 18.9% | 12.9% | 6.3% |
| Mar 2026 | 38.1% | 21% | 20.5% | 14.6% | 5.8% |
| Apr 2026 | 44.2% | 20.3% | 18% | 13.2% | 4.4% |
| May 2026 | 40.2% | 22.8% | 18.4% | 12.5% | 6.1% |
| Jun 2026 | 42.2% | 21.2% | 20.2% | 11.1% | 5.3% |
| Jul 2026 | 39.8% | 23.3% | 20.2% | 10.8% | 5.9% |
| Aug 2026 | 37.6% | 22.6% | 22.6% | 11.8% | 5.4% |
| Sep 2026 | 42.9% | 21.7% | 16.3% | 13.9% | 5.2% |
How has the Cetaphil and Clinique comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Clinique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among eye makeup remover brands in New Zealand moved from 21.3% to 21.7%, and its estimated monthly branded searches moved from 6.6K to 7.9K.
- Across the 12 months ending September 2026, Clinique’s share of searches among eye makeup remover brands in New Zealand held steady at 5.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for New Zealand eye makeup remover brands in September 2026?
2 changes
In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.
Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Clinique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among eye makeup remover brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.