Brandwave

Cetaphil vs Estée Lauder:Which is more popular?

In September 2026, Cetaphil had more branded searches than Estée Lauder among eye makeup remover brands in New Zealand. Cetaphil had about 7,920 branded searches, while Estée Lauder had 5,090. Cetaphil made up 21.7% of all eye makeup remover brand searches we track, and Estée Lauder accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, neither Cetaphil nor Estée Lauder appeared in any of the five answers.

Among eye makeup remover brands in New Zealand in September 2026

Who do people search for more?

Cetaphil, about 56% more searches than Estée Lauder

Cetaphil 7.9K searchesEstée Lauder 5.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Cetaphil in 0 of 5Estée Lauder in 0 of 5

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Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Estée Lauder showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

  • Asked ChatGPT

    “Which eye makeup remover brand should I buy in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What are the best eye makeup remover brands in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What's the best eye makeup remover brand in New Zealand for sensitive eyes?”

    1. 1La Roche-Posay

  • Searched Google, AI Overview

    “eye makeup remover nz”

    1. Searched Google, AI Overview

      “gentle makeup remover”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Cetaphil or Estée Lauder more popular in search?

      This chart shows how often people search Google for Cetaphil and Estée Lauder by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.

      Cetaphil and Estée Lauder among eye makeup remover brands in New Zealand, by month

      Share of searches by month for Cetaphil, Estée Lauder. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLa Roche-PosayCetaphilNeutrogenaEstée LauderClinique
      Oct 202541.3%21.3%19.3%13%5.2%
      Nov 202542.8%19%15.8%15.6%6.8%
      Dec 202540.9%20.7%17.3%15.1%6%
      Jan 202641.9%21.5%18.2%12.2%6.1%
      Feb 202640.3%21.6%18.9%12.9%6.3%
      Mar 202638.1%21%20.5%14.6%5.8%
      Apr 202644.2%20.3%18%13.2%4.4%
      May 202640.2%22.8%18.4%12.5%6.1%
      Jun 202642.2%21.2%20.2%11.1%5.3%
      Jul 202639.8%23.3%20.2%10.8%5.9%
      Aug 202637.6%22.6%22.6%11.8%5.4%
      Sep 202642.9%21.7%16.3%13.9%5.2%

      How has the Cetaphil and Estée Lauder comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand eye makeup remover brands in September 2026?

      2 changes

      1. In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.

      2. In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.

      How are branded searches counted?

      13 search terms

      Brandwave collects information about searches that people make online using Cetaphil’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Cetaphil

      6 branded search terms

      • cetaphil
      • cetaphil face moisturizer
      • cetaphil lotion
      • cetaphil moisturizer
      • cetaphil serum
      • cetaphil wash

      Estée Lauder

      7 branded search terms

      • estee lauder
      • estee lauder concealer
      • estee lauder foundation
      • estee lauder lipstick
      • estee lauder makeup
      • estee lauder mascara
      • estee lauder primer

      How the Brand Demand Index is measured

      Other head-to-heads among eye makeup remover brands

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