Brandwave

How popular isEstée Lauder?

In September 2026, people searched for Estée Lauder by name about 5,090 times in New Zealand, a 27.3% increase from the previous year. These searches made up 13.9% of all New Zealand eye makeup remover brand searches, placing Estée Lauder fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about eye makeup remover brands, Estée Lauder did not appear in any of the answers.

Search and AI answers in September 2026

Estée Lauder is the fourth most searched of 5 competitors.

  1. La Roche-PosayShare of searches 42.9%Mentioned in 1 of 5 AI answers
  2. CetaphilShare of searches 21.7%Mentioned in 0 of 5 AI answers
  3. NeutrogenaShare of searches 16.3%Mentioned in 0 of 5 AI answers
  4. Estée LauderShare of searches 13.9%Mentioned in 0 of 5 AI answers
  5. CliniqueShare of searches 5.2%Mentioned in 2 of 5 AI answers
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Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Estée Lauder did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

  • Asked ChatGPT

    “Which eye makeup remover brand should I buy in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What are the best eye makeup remover brands in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What's the best eye makeup remover brand in New Zealand for sensitive eyes?”

    1. 1La Roche-Posay

  • Searched Google, AI Overview

    “eye makeup remover nz”

    1. Searched Google, AI Overview

      “gentle makeup remover”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which eye makeup remover brands compete with Estée Lauder?

      Estée Lauder against eye makeup remover brands in New Zealand, by month

      Share of searches by month for La Roche-Posay, Cetaphil, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLa Roche-PosayCetaphilNeutrogenaEstée LauderClinique
      Oct 202541.3%21.3%19.3%13%5.2%
      Nov 202542.8%19%15.8%15.6%6.8%
      Dec 202540.9%20.7%17.3%15.1%6%
      Jan 202641.9%21.5%18.2%12.2%6.1%
      Feb 202640.3%21.6%18.9%12.9%6.3%
      Mar 202638.1%21%20.5%14.6%5.8%
      Apr 202644.2%20.3%18%13.2%4.4%
      May 202640.2%22.8%18.4%12.5%6.1%
      Jun 202642.2%21.2%20.2%11.1%5.3%
      Jul 202639.8%23.3%20.2%10.8%5.9%
      Aug 202637.6%22.6%22.6%11.8%5.4%
      Sep 202642.9%21.7%16.3%13.9%5.2%

      1. 1.La Roche-Posay

        42.9%

        Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +5.2 points.

      2. 2.Cetaphil

        21.7%

        Moved from 3rd to 2nd. 7.9K estimated branded searches, -0.63% vs prior month. Share -0.9 points.

      3. 3.Neutrogena

        16.3%

        Moved from 2nd to 3rd. 6K estimated branded searches, -25.4% vs prior month. Share -6.3 points.

      4. 4.Estée Lauder

        13.9%

        Held 4th. 5.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

      5. 5.Clinique

        5.2%

        Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

      Compare popularity between Estée Lauder and its closest rivals

      Every comparison with Estée Lauder

      21 comparisons

      How has branded search demand for Estée Lauder changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder in New Zealand rose from 4K to 5.1K.
      • Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand increased from 13% to 13.9%.
      • Across the 12 months ending September 2026, Estée Lauder’s share of searches among eye makeup remover brands in New Zealand peaked at 15.6% in November 2025 and was lowest at 10.8% in July 2026.

      How did search popularity change for New Zealand eye makeup remover brands in September 2026?

      5 changes

      1. In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.

      2. In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.

      3. In September 2026, Neutrogena lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 16.3%.

      4. In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.

      5. Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

      How are Estée Lauder’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • estee lauder
      • estee lauder concealer
      • estee lauder foundation
      • estee lauder lipstick
      • estee lauder makeup
      • estee lauder mascara
      • estee lauder primer

      Do you work for Estée Lauder? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Estée Lauder compete?

      Estée Lauder is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands6th of 334.6%Show ranking
      Moisturizer brands4th of 88.2%Show ranking
      Eye shadow brands3rd of 813.4%Show ranking
      Eye makeup remover brands4th of 513.9%Shown above
      Night cream brands3rd of 515%Show ranking
      Creator with pink hair and a pink jacket

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